Distilling Ray Zinns astonishing career as CEO of Micrel; this book's tough-love approach tells you what it takes to succeed in a world where markets are constantly changing; new technologies are emerging; and small startups are going head to head with industry giants. --

A guide to setting up and managing your business' finances. It offers potent methods for keeping firm financial control of your enterprise and insightful tips for avoiding the multitude of financial barriers that may block your entrepreneurial dream.

"More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development...

Anna Sabino is an artist, but certainly not a starving one. She wasn't born into a wealthy family, didn't inherit money from a distant relative, and doesn't have a rich husband. But she made it as an entrepreneur, as a single woman, and most important, as an artist. In Your Creative Career, she shows her fellow artists and creatives how to build a business that reflects their talent and true calling while generating serious cash. Whether the goal...

"Startup money is moving online, and this guide shows you how it works. The Art of Startup Fundraising takes a fresh look at raising money for startups, with a focus on the changing face of startup finance. New regulations are making the old go-to advice less relevant, as startup money is increasingly moving online. These new waters are all but uncharted--and founders need an accessible guide. This book helps you navigate the online world of startup...

For more than a century, economies of scale made the corporation an ideal engine of business. However, the emergence of platforms and technologies that can be rented as needed have eroded the relationship between fixed costs and output that defined economies of scale. Together, these new factors have enabled small companies to pursue niche markets and successfully challenge large established companies that are weighed down by investments in mass production,...

This new business analytics case study challenges readers to help a successful e-commerce startup use IPO funding to extend its niche leadership into new ventures, dissuade online competitors, and move long-time "bricks and mortar" shoppers online. Crystallizing realistic analytical challenges faced by companies in many industries and markets, it exposes readers to the entire decision-making process, providing opportunities to perform analyses, interpret...

Entrepreneurs who need to find the solutions to key challenges will turn to Bygrave. The second edition explores the trials and tribulations of entrepreneurship so that they'll have the necessary tools to start their own businesses. It offers new coverage on social enterprises and ethics due to the rise in green trends and corporate scandals. A new chapter has been added on entrepreneurial selling that examines how to sell to multiple stakeholders....

Effectively Define and Gather Your Business Requirements Today! Many programming systems today are designed and constructed before business requirements are completed and finalized. Without a proper foundation, these systems will eventually crumble. Streamlining Business Requirements: The XCellR8"!Approach provides project managers and business analysts with the foundation, principles, and steps needed to document business requirements in an accurate...