Connie Willis has won more awards than anyone else in SF and fantasy for her work. Her skill is convincingly reinforced in this novella that combines such disparate subjects as chaos theory, sheep-raising and true love. Willis slyly lampoons society's herd mentality as she weaves the tale of a statistician and a scientist whose collaboration produces hilarious results, and may lead them to the stunning breakthrough for which they've been searching....

The authors-noted scholars and researchers-provide an up-to-date guide to qualitative study design, data collection, analysis, and reporting. Step by step, the authors explain a range of methodologies and methods for conducting qualitative research focusing on how they are applied when conducting an actual study. The book includes methods of data collection, specific approaches to qualitative research, and current issues in the field. Specifically,...

A researcher at a pharmaceutical company, Marina Singh journeys into the heart of the Amazonian delta to check on a field team that has been silent for two years--a dangerous assignment that forces Marina to confront the ghosts of her past.

The people who research, develop, design, build, test, install, and support technology are a critical factor in every organization's success. This book gives clear directions on how to effectively lead these brilliant yet notoriously resistant-to-being-managed knowledge workers. It not only provides proven management strategies but also background on why traditional approaches often don't work with geeks. It describes the beliefs and behavior of geeks,...

The classic personal account of Watson and Crick's groundbreaking discovery of the structure of DNA, now with an introduction by Sylvia Nasar, author of A Beautiful Mind.
By identifying the structure of DNA, the molecule of life, Francis Crick and James Watson revolutionized biochemistry and won themselves a Nobel Prize. At the time, Watson was only twenty-four, a young scientist hungry to make his mark. His uncompromisingly honest...

A gifted genetics research scientist discovers that someone will stop at nothing to keep her from making a major medical breakthrough.

* The Research in Action feature links the concepts discussed in the chapter to actual industry practice * The case study at the end of each chapter acquaints learners with a variety of organizational scenarios that they may encounter in the future * Numerous examples and problems framed using real data from Indiastat.com and CMIE highlight the business applications of marketing research methods * Marginal definitions reinforce critical concepts and...