Twitter and other micro-messaging services are catching fire as people realize these lightweight applications can be powerful tools to communicate, connect, and learn. With its potent mix of simplicity, utility, mobility, and sheer human appeal, micro-messaging is poised to become a major communications platform. This new O'Reilly Radar report reveals:- Best practices for micro-messaging in business- Pitfalls to avoid in this instant, very public...

Social media doesn't just "happen"; it is easy to learn but can take a long time to master. Learn how to use social media more effectively, discover its pitfalls, and examine how a well developed social media network can be mobilized in times of crisis, financial or otherwise.

In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers.

Offers advice for artists on using social media tools to connect with gallerists, curators, and collectors; produce videos to promote work; create applications to increase visibility online; and write an artist's statement.

"Darcy Clipper, prodigal daughter, nearly thirty, has returned home to Murbridge, Massachusetts, after her life takes an unwelcome left turn. Murbridge, Darcy is convinced, will welcome her home and provide a safe space in which she can nurse her wounds and harbor grudges, both real and imagined. But Murbridge, like so much else Darcy thought to be fixed and immutable, has changed. And while Darcy's first instinct might be to hole herself up in her...

"Learn how to get the most out of social media! We've identified the essential skills you need to stay connected with the people you care about; reconnect with old friends and classmates; and share your life with loved ones near and far. Our crystal-clear instructions respect your smarts but never assume you're an expert. Big, colorful photos on nearly every page make this book incredibly easy to read and use!"--

Hauptbeschreibung Viele Firmen und Institutionen setzten Social-Media-Werkzeuge im Rahmen ihres Marketing-Portfolios ein, ohne Genaueres über deren Wirksamkeit zu wissen. Dieses Buch ermöglicht jedem im Marketing verantwortlich Tätigen, seine Social-Media-Aktivitäten zu bewerten, zu kontrollieren und zu optimieren. Dies bezieht sich sowohl auf Plattformen als auch auf konkrete Aktionen (z.B. Postings). Der Leser wird seine Effizienz und Genauigkeit...

Harness the Power of Social Networking to Promote Innovation and Drive Growth A treasure trove of strategic and tactical insights for the business leader Provides relevant experience from a host of powerful case studies and compelling business scenarios Secrets for avoiding costly mistakes that can cripple a social networking initiative Millions of people use social networking sites, and companies are increasingly turning to social networking to build...