Catalog Search Results
Author
Publisher
FT Press Delivers
Pub. Date
©2010
Physical Desc
1 online resource ([9] pages)
Language
English
Description
"This Element is an excerpt from 33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking (ISBN: 9780137154357) by Juliette Powell. How to dramatically improve your products' performance by building them around user ideas and submissions"--Resource description page.
Author
Series
Language
English
Formats
Description
"The bestselling bible for social media is now completely revised and updated!. The Social Media Bible, Second Edition (www.TSMB2.com) is the most comprehensive resource that transforms the way corporate, small business, and non-profit companies use social media to reach their desired audiences with power messages and efficiency. In this Second Edition, each of the three parts - Tactics, Tools, and Strategies - have been updated to reflect the most...
Author
Publisher
Que
Pub. Date
2012, ©2013
Physical Desc
1 online resource (1 volume) : illustrations
Language
English
Description
Google+ for Nonprofits will show you fast, free, and extremely low-cost ways to put it to work. Author Marc A. Pitman, creator of FundraisingCoach.com, is one of the world's leading non-profit fundraising consultants. He knows what works. He'll show you how to use Google+ to interact more flexibly with board, staff, and donors ... easily and centrally build and run your presence on Facebook, Twitter, and LinkedIn; videoconference with your team, anywhere...
Author
Language
English
Formats
Description
Co-authored by ASTD President and CEO Tony Bingham, and long-time workplace educator and Fast Company business writer Marcia Conner, this book shows readers how social media can help trainers and workers increase their knowledge, innovate faster than their competitors, and enjoy themselves in a way that increases their commitment to their employer and to the customers they ultimately serve.
Author
Publisher
O'Reilly
Pub. Date
[2017]
Physical Desc
1 online resource (1 streaming video file (39 min., 52 sec.))
Language
English
Description
"Google+ is a social media platform that allows its users to create profile pages and submit posts to interest-based communities. It's become a useful platform for data mining because it organizes user posts according to topic, making it possible to obtain a lot of sample data on any given subject. This course, based on the book "Mining the Social Web" (O'Reilly Media) by Matthew Russell, teaches you how to mine Google+. You'll learn how to access...
Author
Series
Publisher
Wiley, John Wiley & Sons, Inc
Pub. Date
©2012.
Physical Desc
1 online resource (xx, 306 pages) : illustrations.
Language
English
Description
Discover how to gauge your online success based on social media metrics with so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social media marketing efforts. This fun and friendly guide helps you determine which tool will serve you best for understanding your online audience. You'll learn to sift through all the information...
Author
Publisher
Que
Pub. Date
2012
Physical Desc
1 online resource (175 pages) : illustrations, map
Language
English
Description
The war is on . The titanic battle between Google and Facebook has begun- and you can use it to earn more profits! In this book, Evan Bailyn reveals how to attract friendship-based recommendations that will motivate customers more than an y ad or algorithm. Bailyn explains how today's Internet titans are battling to control the future of search and social media, and shows how to use their newest innovations to supercharge your marketing. Packed with...
Author
Series
Publisher
John Wiley [distributor]
Pub. Date
©2011
Physical Desc
1 online resource (xviii, 390 pages) : illustrations
Language
English
Description
Learn to choose your platform, plan your strategy, and spread your message with Facebook! Ready to build the next knockout Facebook app? If you know just a bit about HTML and basic scripting, you're ready to go!
Author
Publisher
Simon & Schuster
Pub. Date
2014.
Edition
First Simon & Schuster hardcover edition.
Physical Desc
xiv, 348 pages ; 24 cm
Language
English
Description
"The ... blogger and Middle East expert Juan Cole illuminates the role of today's Arab youth--who they are, what they want, and how they will affect world politics"--
Author
Publisher
Capstone
Pub. Date
2012
Physical Desc
1 online resource
Language
English
Description
The first book to market on the hottest topic on the web
Social commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means ... and how to do it. Social media has moved on, it's not enough to just be engaging your customers in fun chit-chat, now you can sell to them directly through their favourite social media platform. ASOS, the fashion website, have just set up a commerce...
Social commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means ... and how to do it. Social media has moved on, it's not enough to just be engaging your customers in fun chit-chat, now you can sell to them directly through their favourite social media platform. ASOS, the fashion website, have just set up a commerce...
Author
Language
English
Formats
Description
The ultimate guide to branding and building your business in the era of the Social Web-revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business-one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result...
Author
Publisher
John Wiley & Sons
Pub. Date
©2011
Physical Desc
1 online resource (xiii, 302 pages) : illustrations
Language
English
Description
"Listen First! responds to four questions often heard: what is listening to social media, how is it used, how is it done, and where is it headed? Currently there isn't an authoritative source that organizes and synthesizes what is known about social media listening and presents it in a way that was useful for making marketing and branding decisions. This book is the response to fill that void. The author explains the state of the art in social media...
Author
Publisher
Basic Books
Pub. Date
[2017]
Edition
First edition.
Physical Desc
x, 301 pages : illustrations ; 25 cm
Language
English
Description
"Journalist David Patrikarakos has reported on war zones from the Congo to Ukraine. Yet, it has become increasingly apparent that simultaneous battles are now being waged on social media platforms-- and this virtual warfare is only gaining in importance, becoming every bit as real and often more significant than the fighting on the ground. The traditional concept of war as a clear, military battle between two identifiable parties is dying, if not...
375) MacroWikinomics
Author
Publisher
Tantor Media, Inc
Pub. Date
2010.
Edition
[First edition].
Physical Desc
1 online resource (1 sound file (20 hr., 17 min.))
Language
English
Description
In their 2007 bestseller Wikinomics, Don Tapscott and Anthony D. Williams taught the world how mass collaboration was changing the way businesses communicate, compete, and succeed in the new global marketplace. But much has changed in three years, and the principles of wikinomics are now more powerful than ever. In this new age of networked intelligence, businesses and communities are bypassing crumbling institutions. We are altering the way our financial...
Author
Publisher
Syngress/Elsevier
Pub. Date
©2010
Physical Desc
1 online resource (xxi, 133 pages) : illustrations
Language
English
Description
Do you need to keep up with the latest hacks, attacks, and exploits effecting social networks? Then you need Seven Deadliest Social Network Attacks. This book pinpoints the most dangerous hacks and exploits specific to social networks like Facebook, Twitter, and MySpace, laying out the anatomy of these attacks including how to make your system more secure. You will discover the best ways to defend against these vicious hacks with step-by-step instruction...
Author
Language
English
Description
Engaging with social media such as Facebook, Twitter, blogs and social news sites is now a key part of global business communications. This book is an excellent resource for anyone planning a social media strategy or individual campaign . The new edition covers the latest thinking, practices and technology such as Google+.
Author
Publisher
John Wiley & Sons
Language
English
Description
"Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth. In addition to the tools and tactics that made Marketing to the Social Web a critical hit among...
Author
Publisher
Wiley
Pub. Date
©2011
Physical Desc
1 online resource (204 pages)
Language
English
Description
"An actionable framework for developing and executing successful social media strategies supporting collaboration, teamwork and communication in modern corporations Using straightforward language, this book offers real-world stories and revealing anecdotes to demonstrate how executives and business leaders develop successful corporate social media strategies. High level guidance to developing the practical business frameworks and policies necessary...
Author
Publisher
Melville House
Pub. Date
2020.
Physical Desc
xix, 235 pages ; 24 cm
Language
English
Description
"In 2016, Pakistan's first social media celebrity, Qandeel Baloch, was murdered in a suspected honor killing. Her death quickly became a media sensation. It was both devastatingly routine and breathtakingly brutal, and in a new media landscape, it couldn't be ignored. Qandeel had courted attention and outrage with a talent for self-promotion that earned her comparisons to Kim Kardashian--and made her the constant victim of harassment and death threats....
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