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"Ingenious strategies and tips for leveraging shameless propaganda for personal and social good Hype runs the world. Rarely in history have people been so susceptible to propaganda and manipulative messaging-and those who have perfected the art and science of hype are coming out on top. Imagine if you could generate and leverage hype with such mastery-only for good purposes, like legitimate business success. You can! In The Hype Handbook, marketing...

Want employees that go the extra mile? Love them or hate them, employee engagement surveys are here to stay. As manager, you're expected to digest the data and come up with a plan for improving the numbers. But it's not just busy work. Raising engagement scores matters because engagement matters. An enthusiastic workforce translates into higher productivity and profitability with less turnover and absenteeism. Fully committed workers will give their...

"Engaged Leadership 2e addresses the challenge of employee disengagement. Great leaders realize that in order to thrive, they must overcome the epidemic of employee disengagement. Building a culture to overcome employee disengagement is even more important now than it was three years ago. When times were great, it was rather easy for leaders to overlook disengaged employees as long as the business was growing and numbers were being met. With smaller...

The guide to creating simplicity in your world and developing a discipline for life, now in a full-color, expanded edition One Word explains how to simplify your life and business by focusing on just ONE WORD for the entire year. The simplicity of choosing one word makes it a catalyst for life-change. Clutter and complexity lead to procrastination and paralysis, while simplicity and focus lead to success and clarity. By celebrated authors Dan Britton,...

How do you inspire employees to become more motivated and perform better? By challenging them to test their creativity and collaboration skills through a team-based contest.

"A proven, practical program to moving past your fear to cultivate and address opportunities that benefit everyone Running a business these days isn't for the faint of heart. For years, the business world has been all about uncertainty-which has hit an all-time high with the global pandemic. Even the savviest, smartest, and toughest leaders are feeling enormous pressure. So it's understandable if you're at the point where you're feeling a little paralyzed...

Packed with proven strategies and instructive examples from stellar companies such as Nordstrom, Southwest Airlines, Toyota, and General Electric, this insightful book reveals the necessary steps to inspire and engage everyone on your team. --

This book reveals how leading companies like Intuit, JetBlue Airways, IHG, Symantec, ConAgra Foods, and The Hershey Company empower employees through social recognition, in which the practice of mutual appreciation and trust directs and rewards higher performance. The authors explain why social recognition is so powerful and how you can apply it in your company. Case by case, they show how a carefully planned and consistently executed Culture of Recognition...