Catalog Search Results
Author
Series
Publisher
John Wiley & Sons, Inc
Pub. Date
[2018]
Edition
6th edition.
Physical Desc
xiii, 368 pages : illustrations ; 24 cm.
Language
English
Description
"This book helps you create a Facebook marketing plan designed to attract your desired audience. Inside, you'll discover the psychology of the Facebook user, establish a social media presence, increase your brand awareness, integrate Facebook marketing with other marketing strategies, learn to target a specific audience, and much more."--Back cover.
Author
Series
Pub. Date
©2008
Physical Desc
1 online resource (1 volume) : illustrations
Language
English
Description
Create awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. The Hands-On Guide to Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for:* Mastering the myriad of ad specs, deadlines, quality and version control issues* Creating ads that balance campaign goals with design constraints*...
Author
Series
Publisher
Wiley Pub
Pub. Date
©2009
Physical Desc
1 online resource (760 pages) : illustrations.
Language
English
Description
"If you have a small business, you'll love the Google tools that are available at little or no cost. Google Business Solutions All-in-One For Dummies shows you how to use them all! Eight self-contained minibooks cover Google Apps, Google search tools for business, highlighting your business, creating a Web site with Google Sites, Google tools for your site, Google Ads and Analytics, securing business information, and getting noticed with Google Gadgets"--Resource...
Author
Publisher
St. Martin's Press
Pub. Date
2012.
Edition
First edition.
Physical Desc
310 pages ; 25 cm
Language
English
Description
The exclusive and unparalleled account of the incredible rise of discount giant Groupon and the compelling story of its offbeat founder Andrew Mason as he created a juggernaut of online commerce and ignited a consumer revolution.
Author
Publisher
IBM Press
Pub. Date
[2015]
Edition
Third edition.
Physical Desc
1 online resource (1 volume) : illustrations
Language
English
Description
This revamped edition introduces a holistic approach that integrates organic and paid searching. You'll learn how to: focus relentlessly on business value, not tactics; overcome the obstacles that make search marketing so challenging; get into your searcher's mind, and discover how her behavior may change based on situation or device; understand what happens technically when a user searches; create a focused program that can earn the support it will...
Author
Series
Publisher
Libros de Cabecera
Pub. Date
2011.
Edition
1a edición.
Physical Desc
1 online resource (1 volume) : illustrations.
Language
Español
Description
La utilización de las redes sociales para comunicar es básica. Se acabó la venta de productos de forma unidireccional. El marketing del siglo XXI apuesta por la comunicación directa con los consumidores y el uso de las emociones para conectar con los usuarios y clientes. Pepe Tomé nos cuenta cómo está cambiando el mercado para obtener una respuesta de éste, y nos guía en la utilización de la publicidad y las redes sociales, así...
Author
Series
Publisher
FT Press
Pub. Date
©2009
Physical Desc
1 online resource (iv, 220 pages)
Language
English
Description
Everything you must know to optimize your search ads, increase your profits, and help customers find exactly what they're searching for " The truth about the search tax " The truth about competitive and network click fraud " The truth about testing and expansion The Truth About Pay-Per-Click Search Advertising is a valuable resource for Internet marketers at both the tactical and strategic level regardless of company size. While PPC search engine...
Author
Language
English
Formats
Description
Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled--online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving...
Author
Publisher
Pearson Education [distributor]
Pub. Date
2009
Physical Desc
1 online resource (xvi, 271 pages)
Language
English
Description
Successful online communities don't just happen by themselves. They're the result of a carefully executed strategy, solid design, and patient nurturing. Though they may seem like a lot of work, the benefits an online community can bring to your brand make the efforts worthwhile. This book will provide you with the essential tools to build online communities. You'll learn how to: - identify the business objectives for your online community - develop...
Author
Series
Publisher
Sams Pub
Pub. Date
©2011
Physical Desc
1 online resource (viii, 214 pages) : illustrations, maps
Language
English
Description
A clear, super quick, easy-to-understand guide for new Google AdWords users Fast access to instructions for every common task, plus reliable, concise answers to the most widely asked questions Organized into lessons that distill the most crucial information on each Google AdWords topic Tips and cautions point out shortcuts, solutions, and help you avoid common pitfalls. AdWords is the Google program that places text ads next to Google searches, mobile...
Author
Publisher
Distributed to the Book trade worldwide by Springer
Pub. Date
©2013
Physical Desc
1 online resource
Language
English
Description
Web advertising is changing. What was once a predominantly Flash-based medium is making the switch to HTML5, with the benefit of a plug-in free environment giving a larger audience for ads, and better integration with the page they are featured on. We live in a time where marketers, designers, and developers are confused as to what they can and can't do on different devices, browsers, and operating systems. What better way to finally make sense of...
Author
Publisher
dpunkt.verlag
Pub. Date
2012
Physical Desc
1 online resource (222 pages)
Language
Deutsch
Description
Hauptbeschreibung Das Buch befasst sich mit den Themen Clickjacking und UI-Redressing. Hierbei handelt es sich um eine Art der Webseitenmanipulation, um Benutzer vermeintlich sichere Aktionen ausführen zu lassen. Ziel des Buches ist es ein tiefgehendes und praxisorientiertes Verständnis über derzeit vorhandene Angriffe zu vermitteln. Dabei werden verschiedene Angriffsszenarien und entsprechende Gegenmaßnahmen vorgestellt, u.a. ein automatisches...
Author
Publisher
McGraw-Hill
Pub. Date
2012
Physical Desc
1 online resource (1 volume) : illustrations
Language
English
Description
The f-Commerce Handbook delivers practical guidance, proven strategies, and best practices to profit from Facebook as a direct sales channel. It reveals ten smart but simple secrets for running profitable sales events on Facebook, all designed and proven to build business and monetize efforts.
Author
Publisher
Que
Pub. Date
2015.
Edition
1st edition.
Physical Desc
1 online resource (1 streaming video file, approximately 2 hr., 4 min.)
Language
English
Description
Learn all you need to profit from Google AdSense ads on your website or blog, in just two hours of easy video--just watch! Description Tap into Google's $50 billion dollar advertising stream by creating original content and monetizing it with ads through Google's AdSense program! These easy videos walk you through the entire process, step-by-step! Joel Comm explains how Google AdSense works, how thousands of blog and website owners are profiting from...
Author
Publisher
O'Reilly
Pub. Date
2011
Physical Desc
1 online resource (1 volume) : illustrations
Language
Deutsch
Description
Wer heute eine Marketing-Strategie entwickelt, zieht in der Regel auch ein Engagement auf Facebook in Betracht. Zurecht, denn für die Meinungsbildung und den Austausch über Unternehmen, Marken und Produkte spielt diese Plattform eine immer größere Rolle. Allein die Reichweite beeindruckt: Weltweit nutzen zurzeit 500 Millionen Menschen Facebook, in Deutschland sind es fast 14 Millionen.Doch welche Möglichkeiten bietet Facebook dem Marketing?...
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