"It Starts with Clients is a double entendre (actually "triple"): (1) It's about helping people when they are starting out to build a client base in their careers; (2) It affirms that when you start a business, it's best to start with a potential client/customer already in hand; and (3) All business strategy should start from an understanding of the needs of the client/customer. Over the last 20 years Sobel has developed the single most significant,...

Today's best companies get it. From retail to finance and industries in between, the organizations who recognize that doing good is good business are becoming the ultimate value creators. They're changing their culture and generating every form of value that matters: emotional, experiential, social, and financial. And they're doing it for all their stakeholders. Not because it's simply politically correct, because it's the only path to long-term competitive...

"With her piercings, tattoos and spiky blond hair, Ellen Truesdale doesn't quite fit in with the other folks in Coyote Canyon--and that's just fine with her. She's only here to put her father out of business, as payback for abandoning her when she was young. Or is she more interested in finally proving that she was worth keeping? Either way, she's struggling to keep her rival well-drilling company afloat. And being a single woman in a male-dominated...

How to redesign your business for social relevance and profitable success Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and services for them. Businesses that succeed today acknowledge that they are in shared relationships with customers, employees, and other influencers in the community-even...

"Research shows millennial moms make about 85% of purchasing decisions in their home--to the tune of $2.4 trillion a year. But, all too often, moms don't feel confident managing money or speaking up when their family has to make big money decisions. According to recent research, "One in five moms (22%) is a Millennial Mom, accounting for approximately 9 million people." The Business Mom is for those 9 million moms who are looking for more clarity...

Shell takes a hard look at the forces reshaping the nature of work in America, overturning the often espoused mythology that retraining workers in software, engineering, and the sciences is the key to job security, career success, and achieving the middle-class dream. In a wide-ranging narrative that takes us from a downsized marketing executive, to a father of three in Appalachia, to an unemployed autoworker retraining in "advanced manufacturing,"...

"Business Reports for Busy People is a comprehensive guide filled with a wide range of samples and templates that can be customized to produce professional-looking, clear, and concise reports for virtually any need, including easily customizable Microsoft Word templates and boilerplate text on an interactive CD-Rom. Business Reports for Busy People features the most commonly used business reports, including: Policies and Procedures, HR Assessments,...

"The average individual needs to be protected against the onslaught of financial media and the proliferation of trading strategies that may be appropriate for hedge funds but make no sense for the average investor. While CNBC and other financial media are valuable as information sources, many non-professional investors lack the ability to filter the information (and misinformation) they receive from the media. As a result, they are tempted into a...

"Supertrends In Technology: 50 Things You Need to Know About the Future is about how efficient futurists work, and how we can expect the world to evolve in terms of demographics, general economics, technologies, business models, resources, environment and lifestyles. This book addresses how to predict the future, what we can expect from it, and how companies and government should adapt to the accelerating change, and will also: Explain the core principles...