"In a world of media that seems to be ever-changing, how do we define a newspaper, magazine or journal? Are we drinking our morning coffee on a Sunday as we sit down and read our newstablet? Look around any doctor's office waiting room and you will find two people reading the same magazine, one holding the paper version, another on their phone. With so many medium options, designers need to evaluate the best formats to convey an editorial vision....

The all-inclusive guidefrom theory to practicefor print and Web design. Any well-conceived print or Web design features the dynamic interplay between visual artistry and technical skill. It becomes important, therefore, for the designer to cultivate an aesthetic eye as well as develop a high degree of computer savvy. By combining basic theory with hands-on technique, Digital Design for Print and Web takes the unique approach of uniting two subjects...

"Graphic Design, Referenced" is a visual and informational guide to the most commonly referenced terms, historical moments, landmark projects, and influential practitioners in the field of graphic design. With more than 2,000 design projects illustrating more than 400 entries, it provides an intense overview of the varied elements that make up the graphic design profession through a unique set of chapters: principles - defines the very basic foundation...

Create compelling, original characters using archetypes and design elements such as shadows and line with the tips and techniques found in this image-packed book. Bryan Tillman bridges the gap between the technique of drawing characters and the theory of good character design by using case studies, examples of professional art, and literary and pop culture references to teach you how to develop a character, not just draw one. The book also features...

"It's tough to remember all the minute details of packaging standards and conversions when you are a designer juggling varied projects. With Forms, Folds, and Sizes - Second Edition, you can just look them up! Including updated information and new topics, this handbook provides designers with all the little details that can make or break a design, such as how much space to leave in the gutter when designing barrel folds, how to layout a template for...

The Graphic Design Reference & Specification Book should always be next to a designer's computer. Completely practical with only the most needed information, this valuable book provides designers with all the little details that can make or break a design, such as how much space to leave in the gutter when designing barrel folds, how to layout a template for a box, and the ratios of each part, as well as metric conversion charts, standard envelope...

Modeled on the format and presentation of Business Graphics, this book features a vast collection of designs for special events such as fundraisers, trade shows and conferences from around the globe.

"Color Design Workbook invites readers to explore color through the language of professionals. As part of the Workbook series, this book illustrates fundamentals of graphic design for readers. It supplies tips on how to talk to clients about color and using color in presentations. Background information on individual colors, such as certain cultural meanings, is also included. This handbook breaks down color theory into straightforward terms, eliminating...