"Color Design Workbook invites readers to explore color through the language of professionals. As part of the Workbook series, this book illustrates fundamentals of graphic design for readers. It supplies tips on how to talk to clients about color and using color in presentations. Background information on individual colors, such as certain cultural meanings, is also included. This handbook breaks down color theory into straightforward terms, eliminating...

Collection of actual business plans from businesses in the manufacturing, retail and service industries, with company names and addresses changed. Includes: business plan template, fictional business plans, listing of organizations, agencies, and consultants; a glossary; and an updated bibliography. Aimed at entrepreneurs seeking funding for small businesses in North America.

Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.