"An intimate and profound reckoning with the epic changes assaulting the global advertising and marketing businesses--the lifeblood of media as we know it--from the author of five national bestsellers. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we should, without it, much of media and business would shrivel. The disruption has been late in coming, but...

A successful single mom returns home to Montana for a chance to save her relationships with her estranged father, distant teenage son, and a long lost love in this heartfelt novel from #1 New York Times bestselling author Susan Wiggs.
Michelle Turner is seventeen when her mother dies and her Hollywood legend father invites her to spend a year with him at his Montana ranch. Michelle quickly falls in love with the landscape, the horses,...

"The Advertising Research Foundation's Online Advertising Playbook is the new benchmark for best practices. It relies on data, not guesswork, to explain what's working and not working on the Internet, and answers all the most vital questions advertisers have about online marketing." "This book synthesizes research and learning from over 1,200 research documents on Internet advertising. Marketers, brand managers, and agency professionals who need actionable,...

Sold on language examines how the competitive marketplace shapes the ways in which commercial and political advertisers speak to us.: Authored by a team of highly respected language scientists; Written in an informal style with many examples drawn from popular culture; Communicates ideas and research findings about language and the mind, revealing the mental processes behind the daily interactions we all have with contemporary advertising; Brings...

In Shooting for eBay, author and photographer Alan Hess demonstrates how to take great product shots so you can sell your items on sites like eBay, Etsy, or elsewhere. Starting with the basics, Alan discuses cleaning and prepping your items and maintaining honesty throughout all of your customer interactions. He then covers the equipment and preparation involved in capturing high-quality images, including which camera and lens to use and how to get...

"This book takes readers behind the scenes in the world of advertising. It looks at key advertising campaigns from the last ten years, examining how they were developed. Technical information on how the ads were created is accompanied by anecdotes from the creatives, directors, and clients, with accounts of how the ads were made and the problems encountered along the way ... As well as offering an insight into the working practices within advertising,...