Catalog Search Results
Author
Series
Wedding dates volume 6
Pub. Date
2021.
Language
English
Description
"Ben Stephens has never bothered with serious relationships. He has plenty of casual dates to keep him busy, family drama he's trying to ignore, and his advertising job to focus on. When Ben lands a huge ad campaign featuring movie star Anna Gardiner, however, it's hard to keep it purely professional. Anna is not just gorgeous and sexy, she's also down-to-earth and considerate, and he can't help flirting a little. . . . Anna Gardiner is on a mission:...
Author
Series
Studies in economics and political science volume no. 58
Routledge Library Editions. Advertising volume 7
Routledge Library Editions. Advertising volume 7
Publisher
Routledge
Pub. Date
2013
Physical Desc
1 online resource
Language
English
Description
The lectures forming the main part of this volume present a statement of practical principles. It illustrates, with examples described from actual practice, the theories propounded.
Author
Language
English
Formats
Description
The author of Conversations with a Fat Girl—optioned for HBO—returns with the hilarious and heartfelt story of a woman who must learn how to be the heroine of her own life—a journey that will teach her priceless lessons about love, friendship, family, work, and her own heart.
An account executive in a Mad Men world, Anna Wyatt is at a crossroads. Recently divorced, she’s done a lot of emotional housecleaning,
...Author
Publisher
AMACOM
Pub. Date
[2008]
Physical Desc
1 online resource (v, 234 pages) : illustrations
Language
English
Description
This invaluable resource gives readers the tools they need to: get appointments; write great proposals and presentations; sell against other media like newspapers and the Internet; overcome rate resistance; close sales without alienating their clients; create genius creative without being a creative genius; calculate ROI for the client's advertising dollar; land longterm contracts with local businesses; and, negotiate more effectively.
For the right...
Publisher
Gale
Pub. Date
uuuu
Language
English
Description
Gale Presents: Udemy is an online learning platform that provides instruction for adults who want to upskill for a new job, advance in their current profession, or deepen a personal interest. This top collection, curated from courses from Udemy.com and powered by Udemy for Business, gives users access to relevant skills training, helping them achieve success at work and in life. Before enrolling, users can review key information about a course, its...
Author
Publisher
Pearson/Prentice Hall
Pub. Date
2008
Edition
3rd ed.
Physical Desc
1 online resource (1 volume) : illustrations
Language
English
Description
Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Tim...
Author
Pub. Date
2023.
Language
English
Description
Seth is a junior copywriter whose latest tagline just went viral. He's the agency's hottest new star, or at least he wants his coworker crush to think so. But while he's busy drooling over his future corner office, the walls crumble around him. When his job lets him go, he can't let go of his job. Thankfully, one former colleague can't let him go either: Robert "Moon" McCloone, a skeezy on-the-rise exec better suited to a frat house than a boardroom....
Series
Publisher
Kino Lorber
Pub. Date
[2020]
Physical Desc
1 DVD (92 min.) : sound, color ; 4 3/4 in.
Language
English
Description
When a power-mad tycoon challenges three advertising executives to a motorcycle trip down Mexico's Baja Peninsula, their weekend getaway turns into a nightmare of desert warfare. For the trio, the initial lure is a multi-million-dollar account, but a sudden terrifying incident along the ride reveals their unpredictable client's real intentions: to test just how far the men will go to save their careers and their families.
Author
Publisher
Bloomsbury
Pub. Date
2018.
Edition
First U.S. edition.
Physical Desc
288 pages : illustrations (some color) ; 26 cm
Language
English
Description
"Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data--the currency of the digital age--to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market...
Pub. Date
2011
Physical Desc
1 DVD (108 min.) : sound, color ; 4 3/4 in.
Language
English
Description
Slick and cynical ad man Dennis Bagley can sell shampoo to a bald man, but mounting pressures at work begin to push him over the edge. Teetering hilariously between a nervous breakdown and a bizarre metamorphosis involving an evil twin, can Dennis save himself before it's too late? Features trailer.
Author
Publisher
Pearson Education
Pub. Date
[2015]
Physical Desc
1 online resource (1 volume) : illustrations
Language
English
Description
This is the first plain-English, 100% practical guide to supercharged digital advertising personalization: what's here, what's next, and how to make the most of it! Digital advertising and marketing are undergoing a massive, data-driven transformation: practically everything you thought you knew about them is obsolete. In Personalized Digital Advertising: How Data and Technology Are Transforming How We Market, pioneering entrepreneur Diaz Nesamoney...
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