Malcolm Gladwell

Learn Malcolm's advice for aspiring writers, including how to launch and maintain your career as a professional writer.

If you could choose to describe a character by the way they look, or by what they keep in their bedroom, Malcolm says to choose the bedroom. Learn how to use the setting and action around a character to build their personality.

Using a New Yorker article he wrote about a company testing out a new drug, Malcolm demonstrates how to employ jargon to hook your readers.

How do we think without thinking, seem to make choices in an instant--in the blink of an eye--that actually aren't as simple as they seem? Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? And why are the best decisions often those that are impossible to explain to others? Drawing on cutting-edge neuroscience and psychology,...

Uncovers the hidden rules that shape the balance between the weak and the mighty, and the powerful and the dispossessed. "Three thousand years ago on a battlefield in ancient Palestine, a shepherd boy felled a mighty warrior with nothing more than a stone and a sling, and ever since then the names of David and Goliath have stood for battles between underdogs and giants. David's victory was improbable and miraculous. He shouldn't have won. Or should...

"Most military thinkers in the years leading up to World War II saw the airplane as an afterthought. But a small band of idealistic strategists had a different view. This 'Bomber Mafia' asked: What if precision bombing could, just by taking out critical choke points -- industrial or transportation hubs -- cripple the enemy and make war far less lethal? In his podcast, Revisionist History, Gladwell re-examines moments from the past and asks whether...

Brings together, for the first time, the best of Gladwell's writing from The New Yorker in the past decade, including: the bittersweet tale of the inventor of the birth control pill; the dazzling inventions of the pasta sauce pioneer Howard Moscowitz; spotlighting Ron Popeil, the king of the American kitchen; and the secrets of Cesar Millan, the "dog whisperer." Gladwell also explores intelligence tests, ethnic profiling and "hindsight bias, " and...

Compiles the best literary essays of the year 2006 which were originally published in American periodicals.