A world gone social : how companies must adapt to survive
(eBook)
Author
Contributors
Published
New York : AMACOM, American Management Association, [2014].
Format
eBook
ISBN
9780814433270, 0814433278
Physical Desc
1 online resource
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Language
English
Notes
Bibliography
Includes bibliographical references (pages 227-231) and index.
Description
The impact of the Social Media Revolution on the business world cannot be underestimated. Social is the catalyst in an extinction event--and business will never be the same. Offering an eye-opening look at the fundamental and powerful changes the social collaboration era has set in motion, A World Gone Social examines how: customers now have the power; engagement--with partners, employees, and customers--has become a requirement; relationship- and community-building wins customers and creates brand ambassadors; nimble and small is the new competitive advantage; command-and-control leadership i.
Language
English.
Local note
O'Reilly,O'Reilly Online Learning: Academic/Public Library Edition
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Citations
APA Citation, 7th Edition (style guide)
Coine, T., & Babbitt, M. (2014). A world gone social: how companies must adapt to survive . AMACOM, American Management Association.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Coine, Ted and Mark. Babbitt. 2014. A World Gone Social: How Companies Must Adapt to Survive. AMACOM, American Management Association.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Coine, Ted and Mark. Babbitt. A World Gone Social: How Companies Must Adapt to Survive AMACOM, American Management Association, 2014.
MLA Citation, 9th Edition (style guide)Coine, Ted., and Mark Babbitt. A World Gone Social: How Companies Must Adapt to Survive AMACOM, American Management Association, 2014.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouped Work ID
a9d2c298-37a8-5f6b-01ae-428990c35fd3-eng
Grouping Information
| Grouped Work ID | a9d2c298-37a8-5f6b-01ae-428990c35fd3-eng |
|---|---|
| Full title | world gone social how companies must adapt to survive |
| Author | coine ted |
| Grouping Category | book |
| Last Update | 2024-04-16 12:23:35PM |
| Last Indexed | 2024-04-20 04:15:24AM |
Book Cover Information
| Image Source | syndetics |
|---|---|
| First Loaded | Jun 8, 2022 |
| Last Used | Apr 16, 2024 |
Marc Record
| First Detected | Nov 09, 2022 03:52:09 PM |
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| Last File Modification Time | Apr 16, 2024 12:40:07 PM |
MARC Record
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| 100 | 1 | |a Coine, Ted. | |
| 245 | 1 | 2 | |a A world gone social :|b how companies must adapt to survive /|c Ted Coine, Mark Babbitt. |
| 264 | 1 | |a New York :|b AMACOM, American Management Association,|c [2014] | |
| 300 | |a 1 online resource | ||
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| 504 | |a Includes bibliographical references (pages 227-231) and index. | ||
| 505 | 0 | |a Cover; Title; Copyright; Contents; SECTION I; CHAPTER 1 Welcome to the Social Age; They're Missing Something. Something Big; The Social Leader; Welcome to the Social Age; Industrial Age vs. Social Age; Social Isn't All Roses and Rainbows; Stan Phelps's Purple Goldfish; CHAPTER 2 The Customer Holds All the Cards; A Precedent Set: United Breaks Guitars; Burning Money; Too Fat to Fly Southwest; The Amplifier Only Gets Louder; Not So Fast . . .; Lesson Learned, Thank You, BofA; How Do You Use the Social Media Hammer?; CHAPTER 3 The Social Employee: Good, Bad, and Way Past Ugly | |
| 505 | 8 | |a The Good: A New VoiceThe Dedicated Amplifiers; Tweets Gone Bad: Beware the Virtual Lynch Mob; How Far Is Too Far?; Rogue Tweeters: Way Past Ugly; CHAPTER 4 The Evolution of Social Recruiting; Social Recruiting: Disrupter; The Résumé Black Hole; What Is Social Recruiting?; How Is This More Human?; Beware the Social Recruiting Puritans; Is Social Recruiting a Dinosaur Killer?; Why Does Social Recruiting Really Work?; Employee Referrals = Recruiting Gold Mine; Social Recruiting on Steroids; What Is the ROI of Social Recruiting?; CHAPTER 5 The Engagement Era; It All Starts with the Employees | |
| 505 | 8 | |a What Used to Be Considered EngagementEngagement Was Always a Top-Down Leadership Issue; Social as Ears, Eyes, and Mouth; Can Social Help You Out-Zappos Zappos?; CHAPTER 6 It Takes a Community; The Power of Community; Leading in the Engagement Era: Through Community; Advocates, Champions, and Ambassadors; Drama Queens, Divas, and Those Pesky Trolls; If Only Trolls Were the Only Problem; What Is the ROI on ""Community""?; SECTION II; CHAPTER 7 The Death of Large; Those Unwilling to Change Will Cease to Exist; Agrarian to Industrial; Is the Industrial Century Behind Us? | |
| 505 | 8 | |a We're Already Surrounded by ""Nano""Can Your Company Innovate This Fast?; The Perfect Killer App; Go Nano or Go Home; We Repeat: Not All Roses and Rainbows; The Death of Large Is More Than Speculation; Hence, the Death of Large; CHAPTER 8 Flat: The New Black?; What If Every Employee Made Big Decisions?; From Zombie Slaying to Tomato Processing; Can Flat Scale?; Flat: More Than Just an Intriguing Concept?; Employees Perform Better in Flat Organizations; Change Is the Result of Insurmountable Market Pressure; How Do You Flatten Hierarchies?; Going Flat Can Hurt | |
| 505 | 8 | |a First, Go Flatter ... Then a Little FlatterFlat Will Be the New Black; CHAPTER 9 The OPEN Challenge (Ordinary People, Extraordinary Network); OPEN: Ordinary People Extraordinary Network; Six Degrees of Separation Is Down to Two; So, Are Experts Obsolete?; Tapping the Power of OPEN; OPEN Experience, Nano Operations; Crafting Your Own Constellation Through OPEN; The Social Age Holy Grail: OPEN Within OPEN; Ready to Thrive?; SECTION III; CHAPTER 10 The Social Leader: A Blue Unicorn?; A Leader Could Learn ... a Lot; How Social Is Your CEO?; Beware the Insincere Social Leader | |
| 520 | |a The impact of the Social Media Revolution on the business world cannot be underestimated. Social is the catalyst in an extinction event--and business will never be the same. Offering an eye-opening look at the fundamental and powerful changes the social collaboration era has set in motion, A World Gone Social examines how: customers now have the power; engagement--with partners, employees, and customers--has become a requirement; relationship- and community-building wins customers and creates brand ambassadors; nimble and small is the new competitive advantage; command-and-control leadership i. | ||
| 546 | |a English. | ||
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| 650 | 6 | |a Réseaux sociaux. | |
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| 700 | 1 | |a Babbitt, Mark. | |
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