The persuasion code : how neuromarketing can help you persuade anyone, anywhere, anytime
(eBook)
Author
Contributors
Renvoisé, Patrick, author.
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2018].
Format
eBook
ISBN
9781119440765, 1119440769
Physical Desc
1 online resource (1 volume) : illustrations
Status
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Subjects
LC Subjects
OCLC Fast Subjects
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Language
English
Notes
Bibliography
Includes bibliographical references and index.
Description
The Persuasion Code Capture, convince, and close-scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap"! Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy. This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It'll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results. Written by the founders of SalesBrain who pioneered the field of neuromarketing SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO Includes guidance for creating your own neuromarketing plan Advance your business or career by creating persuasive messages based on the working principle of the brain
Local note
O'Reilly,O'Reilly Online Learning: Academic/Public Library Edition
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Citations
APA Citation, 7th Edition (style guide)
Morin, C., & Renvoisé, P. (2018). The persuasion code: how neuromarketing can help you persuade anyone, anywhere, anytime . John Wiley & Sons, Inc..
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Morin, Christophe and Patrick, Renvoisé. 2018. The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime. John Wiley & Sons, Inc.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Morin, Christophe and Patrick, Renvoisé. The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime John Wiley & Sons, Inc, 2018.
MLA Citation, 9th Edition (style guide)Morin, Christophe,, and Patrick Renvoisé. The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime John Wiley & Sons, Inc., 2018.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouped Work ID
66071b19-2343-bff8-e69b-71f75dfb4ba0-eng
Grouping Information
Grouped Work ID | 66071b19-2343-bff8-e69b-71f75dfb4ba0-eng |
---|---|
Full title | persuasion code how neuromarketing can help you persuade anyone anywhere anytime |
Author | morin christophe |
Grouping Category | book |
Last Update | 2023-12-11 15:41:25PM |
Last Indexed | 2024-03-29 02:55:24AM |
Book Cover Information
Image Source | syndetics |
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First Loaded | Jul 12, 2022 |
Last Used | Mar 28, 2024 |
Marc Record
First Detected | Nov 09, 2022 03:51:31 PM |
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Last File Modification Time | Dec 11, 2023 04:03:13 PM |
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505 | 0 | |a Why Is Neuromarketing a Game Changer? -- The Neuroscience of Persuasion -- NeuroMap: A Brain-Based Persuasion Theory -- Applying Six Stimuli to Persuade the Primal Brain -- Diagnose the Pain -- Differentiate Your Claims -- Demonstrate the Gain -- Deliver to the Primal Brain. | |
520 | |a The Persuasion Code Capture, convince, and close-scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap"! Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy. This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It'll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results. Written by the founders of SalesBrain who pioneered the field of neuromarketing SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO Includes guidance for creating your own neuromarketing plan Advance your business or career by creating persuasive messages based on the working principle of the brain | ||
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