The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly
(eBook)
Author
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2020].
Format
eBook
Edition
Seventh edition.
ISBN
9781119651604, 1119651603, 9781119651611, 1119651611
Physical Desc
1 online resource (xvii, 430 pages) : illustrations
Status
Description
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Subjects
Bisac Subjects
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More Details
Language
English
UPC
9781119651543
Notes
General Note
Includes index.
Bibliography
Includes bibliographical references and index.
Description
"The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising!"--,Provided by publisher
Local note
O'Reilly,O'Reilly Online Learning: Academic/Public Library Edition
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Citations
APA Citation, 7th Edition (style guide)
Scott, D. M. (2020). The new rules of marketing & PR: how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly (Seventh edition.). John Wiley & Sons, Inc..
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Scott, David Meerman. 2020. The New Rules of Marketing & PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. John Wiley & Sons, Inc.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Scott, David Meerman. The New Rules of Marketing & PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly John Wiley & Sons, Inc, 2020.
MLA Citation, 9th Edition (style guide)Scott, David Meerman. The New Rules of Marketing & PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly Seventh edition., John Wiley & Sons, Inc., 2020.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
ef112d0c-7563-b324-7449-1c6aa1359abf-eng
Grouping Information
| Grouped Work ID | ef112d0c-7563-b324-7449-1c6aa1359abf-eng |
|---|---|
| Full title | new rules of marketing and pr how to use content marketing podcasting social media ai live video and newsjacking to reach buyers directly |
| Author | scott david meerman |
| Grouping Category | book |
| Last Update | 2024-04-16 12:23:35PM |
| Last Indexed | 2024-04-17 04:33:22AM |
Book Cover Information
| Image Source | syndetics |
|---|---|
| First Loaded | Jul 4, 2022 |
| Last Used | Feb 27, 2024 |
Marc Record
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| 245 | 1 | 4 | |a The new rules of marketing & PR :|b how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly /|c David Meerman Scott. |
| 246 | 3 | |a New rules of marketing and PR | |
| 246 | 3 | |a New rules of marketing and public relations | |
| 250 | |a Seventh edition. | ||
| 264 | 1 | |a Hoboken, New Jersey :|b John Wiley & Sons, Inc.,|c [2020] | |
| 300 | |a 1 online resource (xvii, 430 pages) :|b illustrations | ||
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| 500 | |a Includes index. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a How the web has changed the rules of marketing and PR. The old rules of marketing and PR are ineffective in an online world -- The new rules of marketing and PR -- Reaching your buyers directly -- Web-based communications to reach buyers directly. Social media nd your targeted audience -- Blogs : tapping millions of evangelists to tell your story -- Audio and video drive action -- The content-rich website -- Marketing and PR in real time -- Artificial intelligence and machine learning for marketing and PR -- Action plan for harnessing the power of the new rules. You are what you publish : building your marketing and PR plan -- Growing your business : how marketing and PR drive sales -- Strategies for creating awesome content -- How to write for your buyers -- Social networking as marketing -- Blogging to reach your buyers -- An image is worth a thousand words -- Video and podcasting made easy -- How to use news releases to reach buyers directly -- Your newsroom : a front door for much more than the media -- The new rules for reaching the media -- Newsjacking your way into the media -- Search engine marketing -- Make it happen. | |
| 520 | |a "The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising!"--|c Provided by publisher | ||
| 542 | |f Copyright © 2020 by John Wiley and Sons|g 2020 | ||
| 588 | 0 | |a Online resource; title from digital title page (ProQuest Ebook Central, viewed December 9, 2022). | |
| 590 | |a O'Reilly|b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Internet marketing.|0 http://id.loc.gov/authorities/subjects/sh95005028 | |
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| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Internet dans les relations publiques. | |
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| 650 | 7 | |a Internet marketing|2 fast | |
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