UnMarketing : everything has changed and nothing is different
(eBook)
Author
Contributors
Stratten, Alison, author.
Published
Hoboken : Wiley, [2017].
Format
eBook
Edition
Second edition.
ISBN
9781119335009, 1119335000, 9781119335009, 9781119336020, 1119336023, 1119336031, 9781119336037
Physical Desc
1 online resource (307 pages) : illustrations
Status
Description
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LC Subjects
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Language
English
Notes
General Note
Restrictions on access to electronic version: access available to SOAS staff and students only, using SOAS id and password.
General Note
Revised edition of the author's UnMarketing, c2012.
General Note
Includes index.
Bibliography
Includes bibliographical references.
Description
"Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the opposite of that. If you're ready to stop marketing and start engaging, then welcome to UnMarketing. The landscape of business-customer relationships is changing, and UnMarketing gives you innovative ways out of the old "Push and Pray" rut. Instead, draw the right customers to you through listening and engagement, enabling you to build trust and position yourself as their logical choice when they need you. This second edition includes new information on the rapidly changing marketing landscape, including details on targeted ads and search, Snapchat, brand engagement, and more"--,Provided by publisher.
Local note
O'Reilly,O'Reilly Online Learning: Academic/Public Library Edition
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Citations
APA Citation, 7th Edition (style guide)
Stratten, S., & Stratten, A. (2017). UnMarketing: everything has changed and nothing is different (Second edition.). Wiley.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Stratten, Scott and Alison, Stratten. 2017. UnMarketing: Everything Has Changed and Nothing Is Different. Wiley.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Stratten, Scott and Alison, Stratten. UnMarketing: Everything Has Changed and Nothing Is Different Wiley, 2017.
MLA Citation, 9th Edition (style guide)Stratten, Scott,, and Alison Stratten. UnMarketing: Everything Has Changed and Nothing Is Different Second edition., Wiley, 2017.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
ab1ce946-9e94-04af-5255-841ab3d2881c-eng
Grouping Information
| Grouped Work ID | ab1ce946-9e94-04af-5255-841ab3d2881c-eng |
|---|---|
| Full title | unmarketing everything has changed and nothing is different |
| Author | stratten scott |
| Grouping Category | book |
| Last Update | 2024-04-16 12:23:35PM |
| Last Indexed | 2024-04-17 03:51:28AM |
Book Cover Information
| Image Source | syndetics |
|---|---|
| First Loaded | Jul 25, 2022 |
| Last Used | Mar 27, 2024 |
Marc Record
| First Detected | Nov 09, 2022 03:50:04 PM |
|---|---|
| Last File Modification Time | Apr 16, 2024 12:37:51 PM |
MARC Record
| LEADER | 04550cam a2200661Mi 4500 | ||
|---|---|---|---|
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| 003 | OCoLC | ||
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| 020 | |z 9781119336037|q (epub) | ||
| 020 | |a 1119336031 | ||
| 020 | |a 9781119336037 | ||
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| 035 | |a (OCoLC)1081095124|z (OCoLC)1142817847 | ||
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| 082 | 0 | 4 | |a 658.8/02|2 23 |
| 100 | 1 | |a Stratten, Scott,|e author.|0 http://id.loc.gov/authorities/names/no2010141280 | |
| 245 | 1 | 0 | |a UnMarketing :|b everything has changed and nothing is different /|c Scott Stratten, Alison Stratten. |
| 250 | |a Second edition. | ||
| 264 | 1 | |a Hoboken :|b Wiley,|c [2017] | |
| 264 | 4 | |c Ã2017 | |
| 300 | |a 1 online resource (307 pages) :|b illustrations | ||
| 336 | |a text|b txt|2 rdacontent | ||
| 337 | |a computer|b c|2 rdamedia | ||
| 338 | |a online resource|b cr|2 rdacarrier | ||
| 347 | |a data file|2 rda | ||
| 500 | |a Restrictions on access to electronic version: access available to SOAS staff and students only, using SOAS id and password. | ||
| 500 | |a Revised edition of the author's UnMarketing, c2012. | ||
| 500 | |a Includes index. | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 8 | |a Machine generated contents note: Introduction Notes Everything Has Changed and Nothing is Different The Hierarchy of Buying A Word on Experts Trust Gap ROD. Return on Donuts Restaurant That Didn't Get It Cold Calling Aiming Your Company at the Bottom of the Barrel The Better Bottom of the Barrel Notes Pull and Stay Reasons Why Companies Don't Use Social Media Social Media (Social Currency as Well) Notes Twitter versus Facebook versus LinkedIn Conversational Social Visual Social Dark Social Social Media Platforming Notes UnPodcasting HARO Notes The Game Has Changed Immediacy and Relevancy Notes Publicized Customer Service Don't Bank on the Bold Seven Deadly Social Media Sins Greed Gluttony Sloth Envy Wrath Lust Pride Notes The Millennials Are Coming How Twitter Changed Scott's Business Notes Tassimo Notes Domino's -- Word of Mouth Mouths Are Moving. | |
| 520 | |a "Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the opposite of that. If you're ready to stop marketing and start engaging, then welcome to UnMarketing. The landscape of business-customer relationships is changing, and UnMarketing gives you innovative ways out of the old "Push and Pray" rut. Instead, draw the right customers to you through listening and engagement, enabling you to build trust and position yourself as their logical choice when they need you. This second edition includes new information on the rapidly changing marketing landscape, including details on targeted ads and search, Snapchat, brand engagement, and more"--|c Provided by publisher. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a O'Reilly|b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Relationship marketing.|0 http://id.loc.gov/authorities/subjects/sh96005326 | |
| 650 | 0 | |a Viral marketing.|0 http://id.loc.gov/authorities/subjects/sh2003011474 | |
| 650 | 6 | |a Marketing relationnel. | |
| 650 | 6 | |a Marketing viral. | |
| 650 | 7 | |a Relationship marketing|2 fast | |
| 650 | 7 | |a Viral marketing|2 fast | |
| 700 | 1 | |a Stratten, Alison,|e author.|0 http://id.loc.gov/authorities/names/n2017062186 | |
| 758 | |i has work:|a UnMarketing (Text)|1 https://id.oclc.org/worldcat/entity/E39PCFvqRgrfDTfTFc7XXCYr4q|4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version:|a Stratten, Scott.|t UnMarketing : everything has changed and nothing is different.|d Hoboken : Wiley, [2017]|z 9781119335009 |
| 856 | 4 | 0 | |u https://ezproxy.knoxlib.org/login?url=https://learning.oreilly.com/library/view/~/9781119335009/?ar |
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| 994 | |a 92|b TKL | ||