The native advertising advantage : build authentic content that revolutionizes digital marketing and drives revenue growth
(eBook)
Author
Published
New York : McGraw-Hill Education, [2017].
Format
eBook
ISBN
9781259835698, 1259835693, 1259835685, 9781259835681
Physical Desc
1 online resource
Status
Description
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Subjects
LC Subjects
OCLC Fast Subjects
More Details
Language
English
Notes
Bibliography
Includes bibliographical references and index.
Description
Gleaned from dozens of interviews with advertisers; marketers; software developers; journalists; and publishers; this book reveals why native advertising is an effective tool in any companys digital marketing strategyand how to use it to build new revenue streams. --,Edited summary from book.
Local note
O'Reilly,O'Reilly Online Learning: Academic/Public Library Edition
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Citations
APA Citation, 7th Edition (style guide)
Smith, M. (2017). The native advertising advantage: build authentic content that revolutionizes digital marketing and drives revenue growth . McGraw-Hill Education.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Smith, Mike, 1966-. 2017. The Native Advertising Advantage: Build Authentic Content That Revolutionizes Digital Marketing and Drives Revenue Growth. McGraw-Hill Education.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Smith, Mike, 1966-. The Native Advertising Advantage: Build Authentic Content That Revolutionizes Digital Marketing and Drives Revenue Growth McGraw-Hill Education, 2017.
MLA Citation, 9th Edition (style guide)Smith, Mike. The Native Advertising Advantage: Build Authentic Content That Revolutionizes Digital Marketing and Drives Revenue Growth McGraw-Hill Education, 2017.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
1b6bbdee-2a8a-fedb-e33a-c817816c48e1-eng
Grouping Information
| Grouped Work ID | 1b6bbdee-2a8a-fedb-e33a-c817816c48e1-eng |
|---|---|
| Full title | native advertising advantage build authentic content that revolutionizes digital marketing and drives revenue growth |
| Author | smith mike |
| Grouping Category | book |
| Last Update | 2024-04-16 12:23:35PM |
| Last Indexed | 2024-04-17 02:18:07AM |
Book Cover Information
| Image Source | syndetics |
|---|---|
| First Loaded | Apr 26, 2023 |
| Last Used | Mar 27, 2024 |
Marc Record
| First Detected | Nov 09, 2022 03:48:31 PM |
|---|---|
| Last File Modification Time | Apr 16, 2024 12:35:33 PM |
MARC Record
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| 100 | 1 | |a Smith, Mike,|d 1966-|e author.|0 http://id.loc.gov/authorities/names/n2014032813 | |
| 245 | 1 | 4 | |a The native advertising advantage :|b build authentic content that revolutionizes digital marketing and drives revenue growth /|c Mike Smith. |
| 264 | 1 | |a New York :|b McGraw-Hill Education,|c [2017] | |
| 300 | |a 1 online resource | ||
| 336 | |a text|b txt|2 rdacontent | ||
| 337 | |a computer|b c|2 rdamedia | ||
| 338 | |a online resource|b cr|2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a What is native advertising? -- Native advertising: where it began, where it's going -- When is native advertising ok and when is it not ok? -- Disclosures, compliance, and legal issues -- How journalists are adapting -- A look at brands that have gone native -- Consumer reaction -- Best practices and recommendations. | |
| 520 | |a Gleaned from dozens of interviews with advertisers; marketers; software developers; journalists; and publishers; this book reveals why native advertising is an effective tool in any companys digital marketing strategyand how to use it to build new revenue streams. --|c Edited summary from book. | ||
| 588 | 0 | |a Print version record and CIP data provided by publisher. | |
| 590 | |a O'Reilly|b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Internet advertising.|0 http://id.loc.gov/authorities/subjects/sh94006992 | |
| 650 | 0 | |a Internet marketing.|0 http://id.loc.gov/authorities/subjects/sh95005028 | |
| 650 | 6 | |a Publicité sur Internet. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 7 | |a Internet advertising|2 fast | |
| 650 | 7 | |a Internet marketing|2 fast | |
| 650 | 7 | |a Online-Marketing|2 gnd | |
| 758 | |i has work:|a The native advertising advantage (Text)|1 https://id.oclc.org/worldcat/entity/E39PCGgH4rYrHfrhjVYFPB4vMd|4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version:|a Smith, Mike, 1966-|t Native advertising advantage.|d New York : McGraw-Hill Education, [2017]|z 9781259835681|w (DLC) 2017000886 |
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