Absolute value : what really influences customers in the age of (nearly) perfect information
(eBook)

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Published
New York, NY : Harper Business, [2014].
Format
eBook
Edition
First edition.
ISBN
006221568X, 9780062215680, 0062215671, 9780062215673
Physical Desc
1 online resource (1 volume)
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Language
English

Notes

Bibliography
Includes bibliographical references and index.
Description
Offering a new framework called the influence mix, a forward-looking marketing guide shows how to influence customers in this new age and environment through updated communication strategies, market research programs, and segmentation strategies.
Language
English.
Local note
O'Reilly,O'Reilly Online Learning: Academic/Public Library Edition

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Citations

APA Citation, 7th Edition (style guide)

Simonson, I., & Rosen, E. (. (2014). Absolute value: what really influences customers in the age of (nearly) perfect information (First edition.). Harper Business.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Simonson, Itamar and Emanuel (Manu) Rosen. 2014. Absolute Value: What Really Influences Customers in the Age of (nearly) Perfect Information. Harper Business.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Simonson, Itamar and Emanuel (Manu) Rosen. Absolute Value: What Really Influences Customers in the Age of (nearly) Perfect Information Harper Business, 2014.

MLA Citation, 9th Edition (style guide)

Simonson, Itamar,, and Emanuel (Manu) Rosen. Absolute Value: What Really Influences Customers in the Age of (nearly) Perfect Information First edition., Harper Business, 2014.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work ID
d95e9202-4931-68d0-92b3-4e03b1e59f61-eng
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Grouping Information

Grouped Work IDd95e9202-4931-68d0-92b3-4e03b1e59f61-eng
Full titleabsolute value what really influences customers in the age of nearly perfect information
Authorsimonson itamar
Grouping Categorybook
Last Update2024-03-18 21:23:06PM
Last Indexed2024-03-27 04:30:51AM

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Last UsedMar 28, 2024

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First DetectedNov 09, 2022 03:47:18 PM
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5050 |a I: The shift from relative to absolute. From relative to absolute ; The decline of "irrationality" ; New patterns in consumer decision making ; Why we're bullish about absolute values -- II: How marketing changes forever. When brands mean less ; Satisfaction, loyalty, and the future of past experience ; Absolute diffusion : from Pinehurst to Pinterest ; Pointless positioning and persuasion -- III: A new framework. The influence mix ; Communication : match your customers' influence mix ; Market research : from predicting to tracking ; Segment evolution : from susceptible to savvy ; The future of the absolute ; Absolute business : a final word.
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