The conversion code : capture internet leads, create quality appointments, close more sales
(eBook)

Book Cover
Average Rating
Published
Hoboken : Wiley, 2016.
Format
eBook
ISBN
9781119211891, 1119211891, 9781119211907, 1119211905
Physical Desc
1 online resource
Status

Description

Loading Description...

Also in this Series

Checking series information...

More Like This

Loading more titles like this title...

Syndetics Unbound

More Details

Language
English

Notes

Bibliography
Includes bibliographical references and index.
Description
"The business world is moving away from "belly to belly" interactions and traditional advertising. The Conversion Code is a step-by-step blueprint for capturing Internet leads, converting them into appointments and closing prospects into sales. It will teach readers to generate thousands of leads from social media and turn those into closed sales. Much of the sales and marketing advice of yesterday does not apply today's techsavvy, mobilefirst, social media addicted consumers. Instead, companies are being forced to engage with their prospective customer's first online; using social media, mobile apps, blogs and live chat, before ever meeting in-person. No matter what product the company is selling or what industry the company is in, reading this book will increase volume and quality of Internet leads and closed sales."--,Provided by publisher
Local note
O'Reilly,O'Reilly Online Learning: Academic/Public Library Edition

Reviews from GoodReads

Loading GoodReads Reviews.

Citations

APA Citation, 7th Edition (style guide)

Smith, C. (2016). The conversion code: capture internet leads, create quality appointments, close more sales . Wiley.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Smith, Chris, 1979-. 2016. The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales. Wiley.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Smith, Chris, 1979-. The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales Wiley, 2016.

MLA Citation, 9th Edition (style guide)

Smith, Chris. The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales Wiley, 2016.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

Staff View

Grouped Work ID
5ae22e75-46c5-6bb5-ab4b-96b8a416d57b-eng
Go To Grouped Work

Grouping Information

Grouped Work ID5ae22e75-46c5-6bb5-ab4b-96b8a416d57b-eng
Full titleconversion code capture internet leads create quality appointments close more sales
Authorsmith chris
Grouping Categorybook
Last Update2023-12-11 15:41:25PM
Last Indexed2024-03-29 02:49:28AM

Book Cover Information

Image Sourcesyndetics
First LoadedJun 29, 2022
Last UsedMar 13, 2024

Marc Record

First DetectedNov 09, 2022 03:47:16 PM
Last File Modification TimeDec 11, 2023 03:56:51 PM

MARC Record

LEADER07992cam a2200805 i 4500
001ocn939404887
003OCoLC
00520231006123411.0
006m     o  d        
007cr |||||||||||
008160310s2016    nju     ob    001 0 eng  
010 |a  2016012030
015 |a GBB630577|2 bnb
0167 |a 017756332|2 Uk
019 |a 939712567|a 939864827|a 949043653|a 1055357367|a 1081249983|a 1100445068|a 1101711761|a 1103272315|a 1105789914|a 1124406027|a 1138959686
020 |a 9781119211891|q (pdf)
020 |a 1119211891|q (pdf)
020 |a 9781119211907|q (epub)
020 |a 1119211905|q (epub)
020 |z 9781119211884|q (hardback)
020 |z 1119211883
0291 |a AU@|b 000057160244
0291 |a DEBBG|b BV043628833
0291 |a DEBSZ|b 47387640X
0291 |a UKMGB|b 017756332
035 |a (OCoLC)939404887|z (OCoLC)939712567|z (OCoLC)939864827|z (OCoLC)949043653|z (OCoLC)1055357367|z (OCoLC)1081249983|z (OCoLC)1100445068|z (OCoLC)1101711761|z (OCoLC)1103272315|z (OCoLC)1105789914|z (OCoLC)1124406027|z (OCoLC)1138959686
037 |a CL0500000739|b Safari Books Online
040 |a DLC|b eng|e rda|e pn|c DLC|d N$T|d OCLCF|d UMI|d RECBK|d YDXCP|d IDEBK|d EBLCP|d TEFOD|d DEBSZ|d IDB|d MERUC|d OCLCQ|d UPM|d OCLCQ|d WRM|d COCUF|d CNNOR|d STF|d LOA|d CUY|d ZCU|d ICG|d K6U|d VT2|d U3W|d CNCEN|d OCLCQ|d WYU|d G3B|d LVT|d S8J|d S9I|d UAB|d D6H|d DKC|d AU@|d OCLCQ|d UKAHL|d UX1|d C6I|d RDF|d OCLCQ|d UKMGB|d OCLCQ|d OCLCO|d OCLCQ|d NZAUC|d OCLCQ|d OCLCO
042 |a pcc
049 |a TKLA
05000|a HF5415.1265
072 7|a BUS|x 082000|2 bisacsh
072 7|a BUS|x 041000|2 bisacsh
072 7|a BUS|x 042000|2 bisacsh
072 7|a BUS|x 085000|2 bisacsh
08200|a 658.8/72|2 23
084 |a BUS058000|a BUS043050|a BUS090010|2 bisacsh
1001 |a Smith, Chris,|d 1979-|e author.
24514|a The conversion code :|b capture internet leads, create quality appointments, close more sales /|c Chris Smith.
264 1|a Hoboken :|b Wiley,|c 2016.
300 |a 1 online resource
336 |a text|b txt|2 rdacontent
337 |a computer|b c|2 rdamedia
338 |a online resource|b cr|2 rdacarrier
504 |a Includes bibliographical references and index.
5058 |a Machine generated contents note: Introduction: How The Conversion Code Was Created ix How to Crack the Conversion Code xiii PART I CAPTURE INTERNET LEADS The Marketer's Creed 2 Chapter 1 Need More Leads? How to Build Websites and Landing Pages That Consistently Capture Internet Leads 3 Content Is Not King if Your Goal Is Capturing and Converting Leads -- Design, Being Purposeful, and Landing Pages Are King 3 How to Quickly and Inexpensively Turn a Website into a Lead-Generating Machine 8 Landing Pages are the New Black 11 Microwave Marketing Mentality 13 Get the Most Out of Your Website and Landing Pages by Retargeting the Visitors Who Do Not Convert 18 Chapter 2 Writing the Perfect Blog Post 21 Headline 22 Storytelling Hook 22 Fewer Characters per Line at First 23 Featured Image 23 The 1,500+ Word Sweet Spot 24 Soundbites for Social Sharing 25 Now You're Creating Content That Is Ready to Be Optimized for Lead Generation, Social Media, and Search Engines 25 Chapter 3 Optimizing Your Content for Lead Generation, Social Media, and Search Engines 27 Optimizing Your Content for Lead Generation 27 Optimizing Your Content for Social Media 31 Optimizing Your Content for Search Engines 31 Chapter 4 Advanced Facebook Marketing and Advertising Techniques That Generate "Ready to Buy" Leads 37 Facebook Profile Pro Tips 38 Facebook Groups 45 Facebook Pages 47 Facebook Ads 48 The Essentials of Running a Great Facebook Ad 51 The Perfect Facebook Ad Funnel 54 Four Facebook Ad Types Everyone Should Run 60 Chapter 5 Simple Strategies (Beyond Facebook) That Drive Massive Traffic and Leads to Your Website and Landing Pages 65 Email Marketing 66 Retargeting 67 Curation 69 YouTube 70 Twitter 72 Instagram 74 Guest Blogging 75 Podcasting 76 Webinars 77 PART II CREATE QUALITY APPOINTMENTS The Scheduler's Creed 84 Chapter 6 How to Use CRM, SMS, and Marketing Automation to Immediately Turn a New Lead into a Hot Appointment 85 The Fortune Is in the Follow-Up 86 Speed + Tenacity + Script = Highest Conversion Rate Possible 88 SMS> Email 91 Emails That Work 91 Chapter 7 Need More Appointments? How to Use Email Marketing, Retargeting, and User Tracking to Turn Old Leads into Quality Appointments 95 There Is No Longer an Old Lead Bucket 98 Ads as a Lead Follow-Up Tool 102 PART III CLOSE MORE SALES The Closer's Creed 104 Chapter 8 Need to Know Exactly What to Say to a Lead on the Phone? How to Have a Perfect First Minute on a Sales Call with an Internet Lead 105 The Two-Step Precall Lead "Stalk" 106 Gaining Control and ARPing Chapter 9 The Digging Deep Technique: Questions to Ask That Make It Impossible for an Internet Lead to Say No 115 The Digging Deep Technique 116 Chapter 10 How to Build Trust with an Internet Lead in Two Simple Steps 121 Chapter 11 Proactively Uncovering Objections 123 Chapter 12 How to Start Closing an Internet Lead Using the "Five Yes Technique" 127 The 20/20/20 Sale 127 Chapter 13 How to Pitch Using the "Feature, Benefit, Tie-Down Technique" and Identify Exactly When to Close 131 Always Be Closing 133 Chapter 14 Exactly What to Say When You Start to Close 135 Chapter 15 The Two-Step Close 137 Step 1: The Trial Close 137 Step 2: The Slot Close 138 Chapter 16 What to Say When Someone Still Says No 141 Buying Questions versus Objections 141 ARCing 141 Chapter 17 They Said Yes! Now What Do You Say? 147 Chapter 18 How to Turn a Closed Internet Lead into Even More Sales 149 Bonus: Checking the Analytics and Metrics That Actually Matter (and what to do based on what you find) 153 Notes 163 Index 167.
520 |a "The business world is moving away from "belly to belly" interactions and traditional advertising. The Conversion Code is a step-by-step blueprint for capturing Internet leads, converting them into appointments and closing prospects into sales. It will teach readers to generate thousands of leads from social media and turn those into closed sales. Much of the sales and marketing advice of yesterday does not apply today's techsavvy, mobilefirst, social media addicted consumers. Instead, companies are being forced to engage with their prospective customer's first online; using social media, mobile apps, blogs and live chat, before ever meeting in-person. No matter what product the company is selling or what industry the company is in, reading this book will increase volume and quality of Internet leads and closed sales."--|c Provided by publisher
5880 |a Print version record and CIP data provided by publisher.
590 |a O'Reilly|b O'Reilly Online Learning: Academic/Public Library Edition
650 0|a Viral marketing.|0 http://id.loc.gov/authorities/subjects/sh2003011474
650 0|a Telemarketing.|0 http://id.loc.gov/authorities/subjects/sh86006706
650 0|a Selling.|0 http://id.loc.gov/authorities/subjects/sh85119819
650 6|a Marketing viral.
650 6|a Télémarketing.
650 6|a Vente.
650 7|a selling.|2 aat
650 7|a BUSINESS & ECONOMICS|x Sales & Selling.|2 bisacsh
650 7|a BUSINESS & ECONOMICS|x Marketing|x Telemarketing.|2 bisacsh
650 7|a BUSINESS & ECONOMICS|x E-Commerce|x Internet Marketing.|2 bisacsh
650 7|a Selling|2 fast
650 7|a Telemarketing|2 fast
650 7|a Viral marketing|2 fast
77608|i Print version:|a Smith, Chris, 1979-|t Conversion code.|d Hoboken : Wiley, 2016|z 9781119211884|w (DLC) 2016001986
85640|u https://ezproxy.knoxlib.org/login?url=https://learning.oreilly.com/library/view/~/9781119211884/?ar
938 |a Askews and Holts Library Services|b ASKH|n AH30144262
938 |a EBSCOhost|b EBSC|n 1170144
938 |a ProQuest MyiLibrary Digital eBook Collection|b IDEB|n cis32406823
938 |a Recorded Books, LLC|b RECE|n rbeEB00665508
938 |a YBP Library Services|b YANK|n 12848412
994 |a 92|b TKL