Content marketing strategies for dummies
(eBook)
Author
Published
Hoboken, NJ : John Wiley & Sons, Inc., [2016].
Format
eBook
ISBN
9781119154631, 1119154634, 9781119154563, 1119154561, 1119154545, 9781119154549
Physical Desc
1 online resource : illustrations
Status
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LC Subjects
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Language
English
Notes
General Note
Includes index.
Description
Drive your content marketing campaign toward success Blogs and social platforms are all the rage right now-especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide. Content marketing entails creating and curating content online via blog posts, social media platforms, and more. The goal is to acquire and retain customers by creating content that brings value to their lives, and that encourages them to engage with your brand. This easy-to-understand guide will help you do just that. Analyze customer data to better understand your target audience's journey Leverage social platforms, such as Facebook and Twitter, to develop channel promotions Create and curate intelligent, engaging content that leads to action Build upon your previous success with closed-loop analysis Whether you work for a large corporation, are part of a small business, are a solo thought leader, or are an educator, Content Marketing Strategies For Dummies tells you how to gain a critical, competitive advantage through targeted content marketing strategies.
Local note
O'Reilly,O'Reilly Online Learning: Academic/Public Library Edition
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Citations
APA Citation, 7th Edition (style guide)
Diamond, S. (2016). Content marketing strategies for dummies . John Wiley & Sons, Inc..
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Diamond, Stephanie. 2016. Content Marketing Strategies for Dummies. John Wiley & Sons, Inc.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Diamond, Stephanie. Content Marketing Strategies for Dummies John Wiley & Sons, Inc, 2016.
MLA Citation, 9th Edition (style guide)Diamond, Stephanie. Content Marketing Strategies for Dummies John Wiley & Sons, Inc., 2016.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouped Work ID
7bf49bad-30f2-1645-161c-bf09c39ad177-eng
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Full title | content marketing strategies for dummies |
Author | diamond stephanie |
Grouping Category | book |
Last Update | 2024-04-16 12:23:35PM |
Last Indexed | 2024-04-20 03:42:39AM |
Book Cover Information
Image Source | syndetics |
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First Loaded | Jun 21, 2022 |
Last Used | Mar 11, 2024 |
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Last File Modification Time | Apr 16, 2024 12:33:59 PM |
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