Personalized digital advertising : how data and technology are transforming how we market
(eBook)
Author
Published
Old Tappan, New Jersey : Pearson Education, [2015].
Format
eBook
ISBN
9780134031064, 0134031067
Physical Desc
1 online resource (1 volume) : illustrations
Status
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Subjects
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Language
English
Notes
General Note
Includes index.
Description
This is the first plain-English, 100% practical guide to supercharged digital advertising personalization: what's here, what's next, and how to make the most of it! Digital advertising and marketing are undergoing a massive, data-driven transformation: practically everything you thought you knew about them is obsolete. In Personalized Digital Advertising: How Data and Technology Are Transforming How We Market, pioneering entrepreneur Diaz Nesamoney demystifies the newest technologies, showing non-technical marketers how to use them to precisely target every message to every individual. First, Nesamoney explores the current state of digital advertising, reviewing best practices for maximizing personalization through long-familiar data and targeting technologies. Next, he introduces powerful recent innovations, presenting new best practices for deepening and extending personalization with: New data management platforms Advanced solutions for offline, mobile, and location data Powerful new ad production and serving technologies Nesamoney then previews emerging disruptive technologies and personalization approaches, from social data to new techniques for anticipating user intent. He concludes by introducing the Digital Advertising Technology Stack: a visual schematic showing how multiple products and technologies come together to radically improve advertising personalization and performance. Personalized Digital Advertising will be an indispensable resource for wide audiences of CMOs and marketing professionals, brand managers, media and creative directors, creative team members, and all students of digital advertising and marketing.
Local note
O'Reilly,O'Reilly Online Learning: Academic/Public Library Edition
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Citations
APA Citation, 7th Edition (style guide)
Nesamoney, D. (2015). Personalized digital advertising: how data and technology are transforming how we market . Pearson Education.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Nesamoney, Diaz. 2015. Personalized Digital Advertising: How Data and Technology Are Transforming How We Market. Pearson Education.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Nesamoney, Diaz. Personalized Digital Advertising: How Data and Technology Are Transforming How We Market Pearson Education, 2015.
MLA Citation, 9th Edition (style guide)Nesamoney, Diaz. Personalized Digital Advertising: How Data and Technology Are Transforming How We Market Pearson Education, 2015.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouped Work ID
eadd022e-75fd-1e13-dc13-0e64f5750305-eng
Grouping Information
Grouped Work ID | eadd022e-75fd-1e13-dc13-0e64f5750305-eng |
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Full title | personalized digital advertising how data and technology are transforming how we market |
Author | nesamoney diaz |
Grouping Category | book |
Last Update | 2023-12-11 15:41:25PM |
Last Indexed | 2024-03-27 04:42:44AM |
Book Cover Information
Image Source | default |
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First Loaded | Mar 20, 2023 |
Last Used | Oct 29, 2023 |
Marc Record
First Detected | Nov 09, 2022 03:46:14 PM |
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Last File Modification Time | Dec 11, 2023 03:55:39 PM |
MARC Record
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520 | |a This is the first plain-English, 100% practical guide to supercharged digital advertising personalization: what's here, what's next, and how to make the most of it! Digital advertising and marketing are undergoing a massive, data-driven transformation: practically everything you thought you knew about them is obsolete. In Personalized Digital Advertising: How Data and Technology Are Transforming How We Market, pioneering entrepreneur Diaz Nesamoney demystifies the newest technologies, showing non-technical marketers how to use them to precisely target every message to every individual. First, Nesamoney explores the current state of digital advertising, reviewing best practices for maximizing personalization through long-familiar data and targeting technologies. Next, he introduces powerful recent innovations, presenting new best practices for deepening and extending personalization with: New data management platforms Advanced solutions for offline, mobile, and location data Powerful new ad production and serving technologies Nesamoney then previews emerging disruptive technologies and personalization approaches, from social data to new techniques for anticipating user intent. He concludes by introducing the Digital Advertising Technology Stack: a visual schematic showing how multiple products and technologies come together to radically improve advertising personalization and performance. Personalized Digital Advertising will be an indispensable resource for wide audiences of CMOs and marketing professionals, brand managers, media and creative directors, creative team members, and all students of digital advertising and marketing. | ||
588 | |a Description based on online resource; title from title page (Safari, viewed April 17, 2015). | ||
590 | |a O'Reilly|b O'Reilly Online Learning: Academic/Public Library Edition | ||
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650 | 0 | |a Internet advertising.|0 http://id.loc.gov/authorities/subjects/sh94006992 | |
650 | 6 | |a Médias numériques. | |
650 | 6 | |a Publicité sur Internet. | |
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