Starting a business for dummies
(eBook)
Author
Published
Chichester, West Sussex : John Wiley & Sons, 2014.
Format
eBook
Edition
4th edition.
ISBN
9781118837245, 9781118837290, 1118837290, 1118837347, 9781118837344, 111883724X
Physical Desc
1 online resource (1 volume) : illustrations
Status
Description
Loading Description...
Also in this Series
Checking series information...
Subjects
LC Subjects
OCLC Fast Subjects
Other Subjects
More Details
Language
English
Notes
Description
Starting your own business is an exciting - and challenging - time. This updated edition of the startup classic shows you how to build a business agile enough to take advantage of emerging trends and opportunities, and sturdy enough to weather any storm. Packed with real-life examples and links to hundreds of valuable resources, Starting a Business For Dummies, 4th Edition gives you what you need to make the leap from employee to successful entrepreneur with confidence. All your favourite, trusted content has been updated including: Laying the groundwork and testing the feasibility of your business idea Writing a winning business plan and finding funding How to operate effectively, including managing your finances and employing people Growing your business and improving performance New content includes: The latest funding schemes, including government funding and crowdfunding Tendering for public sector work Avoiding business cyber-crime Franchising and pop ups Exporting (the government has set a target of doubling the number of exporting companies by 2020) Environmental impact (a recent survey found 77% of SMEs wanted to know how to measure and improve their environmental impact).
Local note
O'Reilly,O'Reilly Online Learning: Academic/Public Library Edition
Reviews from GoodReads
Loading GoodReads Reviews.
Citations
APA Citation, 7th Edition (style guide)
Barrow, C. (2014). Starting a business for dummies (4th edition.). John Wiley & Sons.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Barrow, Colin. 2014. Starting a Business for Dummies. John Wiley & Sons.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Barrow, Colin. Starting a Business for Dummies John Wiley & Sons, 2014.
MLA Citation, 9th Edition (style guide)Barrow, Colin. Starting a Business for Dummies 4th edition., John Wiley & Sons, 2014.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
9cc1562a-f5b6-9f5c-a338-10c3148ad359-eng
Grouping Information
| Grouped Work ID | 9cc1562a-f5b6-9f5c-a338-10c3148ad359-eng |
|---|---|
| Full title | starting a business for dummies |
| Author | barrow colin |
| Grouping Category | book |
| Last Update | 2024-04-16 12:23:35PM |
| Last Indexed | 2024-04-20 04:06:57AM |
Book Cover Information
| Image Source | overdrive |
|---|---|
| First Loaded | Jul 18, 2022 |
| Last Used | Apr 24, 2024 |
Marc Record
| First Detected | Nov 09, 2022 03:46:00 PM |
|---|---|
| Last File Modification Time | Apr 16, 2024 12:32:40 PM |
MARC Record
| LEADER | 09088cam a2200637 i 4500 | ||
|---|---|---|---|
| 001 | ocn904284793 | ||
| 003 | OCoLC | ||
| 005 | 20240405112445.0 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 150303s2014 enka o 000 0 eng d | ||
| 020 | |a 9781118837245 | ||
| 020 | |a 9781118837290 | ||
| 020 | |a 1118837290 | ||
| 020 | |a 1118837347 | ||
| 020 | |a 9781118837344 | ||
| 020 | |z 9781118837344 | ||
| 020 | |a 111883724X | ||
| 029 | 1 | |a DEBBG|b BV042682699 | |
| 029 | 1 | |a DEBSZ|b 446578975 | |
| 029 | 1 | |a GBVCP|b 835870405 | |
| 035 | |a (OCoLC)904284793 | ||
| 037 | |a CL0500000564|b Safari Books Online | ||
| 040 | |a UMI|b eng|e rda|e pn|c UMI|d DEBBG|d OCLCF|d DEBSZ|d REB|d CEF|d WYU|d UAB|d UKAHL|d VT2|d UUM|d OCLCO|d OCLCQ|d UKSRC|d OCLCO|d OCLCL | ||
| 049 | |a TKLA | ||
| 050 | 4 | |a HD62.5 | |
| 082 | 0 | 4 | |a 658.401 |
| 100 | 1 | |a Barrow, Colin,|e author.|0 http://id.loc.gov/authorities/names/n85059174 | |
| 245 | 1 | 0 | |a Starting a business for dummies /|c by Colin Barrow. |
| 250 | |a 4th edition. | ||
| 264 | 1 | |a Chichester, West Sussex :|b John Wiley & Sons,|c 2014. | |
| 300 | |a 1 online resource (1 volume) :|b illustrations | ||
| 336 | |a text|b txt|2 rdacontent | ||
| 337 | |a computer|b c|2 rdamedia | ||
| 338 | |a online resource|b cr|2 rdacarrier | ||
| 490 | 1 | |a For dummies | |
| 505 | 0 | |a Title Page -- Copyright Page -- Contents at a Glance -- Table of Contents -- Introduction -- About This Book -- Foolish Assumptions -- Icons Used in This Book -- Beyond the Book -- Where to Go From Here -- Part I: Getting Started with Your New Business -- Chapter 1: Preparing for Business -- Understanding the Enduring Rules of Business Strategy -- Getting in Shape to Start Up -- Confirming Viability -- Going for Growth -- Chapter 2: Doing the Groundwork -- Understanding the Small Business Environment -- Defining Small Business -- Looking at the Types of People Who Start Businesses -- Coming Up with a Winning Idea -- Banning Bad Reasons to Start a Business -- Recognising that the Economy Matters -- Preparing to Recognise Success -- Chapter 3: Can You Do the Business? -- Deciding What You Want From a Business -- Exploring Different Types of Business -- Working from Home -- Assessing Yourself -- Chapter 4: Testing Feasibility -- Finding Enough Product or People -- Sizing Up the Market -- Working Out Whether You Can Make Money -- Part II: Making and Funding Your Plan -- Chapter 5: Structuring Your Business -- Choosing the Right Structure -- Going into Business by Yourself -- Building up to Network Marketing -- Working with a Limited Number of Other People -- Finding Your Way to Franchising -- Founding a Larger Company -- Looking at Legal Issues in Marketing -- Chapter 6: Preparing the Business Plan -- Finding a Reason to Write a Business Plan -- Writing Up Your Business Plan -- Using Business Planning Software -- Presenting Your Plan -- Chapter 7: Getting Help -- Connecting with Government Services -- Choosing Small Business Associations -- Universities and Colleges -- Entering an Incubator -- Assisting Inventors -- Helping Young Entrepreneurs -- Chapter 8: Finding the Money -- Assessing How Much Money You Need -- Reviewing Your Financing Options. | |
| 505 | 8 | |a Determining the Best Source of Finance for You -- Going for Debt -- Sharing Out the Spoils -- Finding Free Money -- Chapter 9: Considering Your Mission -- Developing Your Concept -- Composing Your Mission Statement -- Seeing the Vision Thing -- Setting Objectives and Goals -- Chapter 10: Marketing and Selling Your Wares -- Making Up the Marketing Mix -- Defining Your Product or Service Parameters -- Using Advertising to Tell Your Story -- Getting into the News -- Using Blogs and Social Networks -- Selling and Salesmanship -- Settling On a Price -- Pondering Place and Distribution -- Part III: Staying in Business -- Chapter 11: Employing People -- Finding Great Employees -- Exploring Other Ways of Recruiting -- Motivating and Rewarding Employees -- Staying on the Right Side of Employment Law -- Chapter 12: Operating Effectively -- Proposing Premises -- Taking the Make-or-Buy Decision -- Choosing a Supplier -- Minimising Risk and Assessing Liability -- Dissecting Directors -- Finding and Choosing Business Advisers -- Taking Cyber Security Seriously -- Making a Virtue Out of Going Green -- Chapter 13: Keeping Track of Finances -- Keeping the Books -- Understanding Your Accounts -- Accounting for Pricing -- Balancing the Books -- Analysing Performance -- Keeping on the Right Side of the Law -- Managing Your Accountant -- Chapter 14: Managing Your Tax Position -- Tackling Taxes for Different Types of Businesses -- Paying Taxes -- Handling Employment Taxes -- Surviving a Tax Investigation -- Part IV: Making the Business Grow -- Chapter 15: Doing Business Online -- Appreciating the Power of the Internet -- Reviewing What You Can Do Online -- Establishing an Internet Presence with a Website -- Selling Goods and Services -- Gaining Visibility -- Tracking Traffic -- Chapter 16: Improving Performance -- Checking Your Internal Systems -- Retaining Customers. | |
| 505 | 8 | |a Improving Productivity -- Budgeting for Beginners -- Chapter 17: Exploring Strategies for Growth -- Understanding the Importance of Growth -- Increasing Sales -- Forming Alliances -- Franchising Your Way to Growth -- Chapter 18: Becoming a Great Manager -- Building a Team -- Coaching and Training -- Appraising Performance -- Developing a Leadership Style -- Measuring Morale -- Part V: The Part of Tens -- Chapter 19: Ten Pitfalls to Avoid -- Knowing Too Little -- Being Overly Optimistic about the Market -- Underestimating Start-up Time -- Spending Too Much at the Start -- Mistaking Cash for Profit -- Choosing the Wrong Partner -- Ignoring Accounting -- Forgetting Working Capital -- Having No Clear Competitive Advantage -- Choosing the Wrong Location -- Chapter 20: Ten People to Talk to Before You Start -- Speaking with Your Spouse -- Making Use of Your Professional Network -- Benefiting from Entrepreneurs Who Started a Similar Business -- Spending Time with a Friendly Banker -- Reaching Out to Customers -- Communicating with Your Current Boss -- Calling Your Colleagues -- Bringing in Your Best Friend -- Reporting to an Accountant -- Plugging into a Business Angel Network -- Chapter 21: Ten Reasons for Using Social Media -- Augmenting Your Marketing Budget -- Acquiring Cost-Effective Exposure -- Increasing Website Traffic -- Moving up Search Engine Rankings -- Improving Market Intelligence -- Attracting Interest to Generate Sales Leads -- Growing Real Sales -- Keeping Pace with Market Leaders -- Creating Loyalty -- Generating Referrals -- Index -- About the Author. | |
| 520 | |a Starting your own business is an exciting - and challenging - time. This updated edition of the startup classic shows you how to build a business agile enough to take advantage of emerging trends and opportunities, and sturdy enough to weather any storm. Packed with real-life examples and links to hundreds of valuable resources, Starting a Business For Dummies, 4th Edition gives you what you need to make the leap from employee to successful entrepreneur with confidence. All your favourite, trusted content has been updated including: Laying the groundwork and testing the feasibility of your business idea Writing a winning business plan and finding funding How to operate effectively, including managing your finances and employing people Growing your business and improving performance New content includes: The latest funding schemes, including government funding and crowdfunding Tendering for public sector work Avoiding business cyber-crime Franchising and pop ups Exporting (the government has set a target of doubling the number of exporting companies by 2020) Environmental impact (a recent survey found 77% of SMEs wanted to know how to measure and improve their environmental impact). | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a O'Reilly|b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a New business enterprises.|0 http://id.loc.gov/authorities/subjects/sh85091252 | |
| 650 | 0 | |a Entrepreneurship.|0 http://id.loc.gov/authorities/subjects/sh85044149 | |
| 650 | 6 | |a Nouvelles entreprises. | |
| 650 | 6 | |a Entrepreneuriat. | |
| 650 | 7 | |a entrepreneurs.|2 aat | |
| 650 | 7 | |a Entrepreneurship|2 fast | |
| 650 | 7 | |a New business enterprises|2 fast | |
| 758 | |i has work:|a Starting a business for dummies (Text)|1 https://id.oclc.org/worldcat/entity/E39PCFHwrBb7B7w3r6pKptFvpd|4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version :|a Barrow, Colin.|t Starting a business for dummies.|b 4th edition, UK edition.|d Chichester, West Sussex : John Wiley & Sons, 2014|z 9781118837344|w (OCoLC)870425420 |
| 830 | 0 | |a --For dummies.|0 http://id.loc.gov/authorities/names/n92122684 | |
| 856 | 4 | 0 | |u https://ezproxy.knoxlib.org/login?url=https://learning.oreilly.com/library/view/~/9781118837290/?ar |
| 938 | |a Askews and Holts Library Services|b ASKH|n AH26465288 | ||
| 938 | |a Askews and Holts Library Services|b ASKH|n AH26465370 | ||
| 994 | |a 92|b TKL | ||