The big moo
(eAudiobook)
Author
Contributors
Published
[United States] : Tantor Media, Inc. : Made available through hoopla, 2005.
Format
eAudiobook
Edition
Unabridged.
ISBN
9781400122011, 1400122015
Physical Desc
1 online resource (1 audio file (240 min.))
Status
Description
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Subjects
LC Subjects
OCLC Fast Subjects
More Details
Language
English
Notes
Participants/Performers
Read by Seth Godin.
Description
Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they're petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they've always done. In 2003, Seth Godin's Purple Cow challenged organizations to become remarkable-to drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the Business Week bestseller list for nearly two years. You can hear countless brainstorming meetings where people refer to purple cows and say things like, "That's not good enough. We need to create a big moo!" But how do you create a big moo-an insight so astounding that people can't help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world's best vacuum cleaner (Dyson)? Godin worked with thirty-two of the world's smartest thinkers to answer this critical question. And the team-with the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on board- created an incredibly useful book that's fun to read and perfect for groups to share, discuss, and apply. The Big Moo is a simple book in the tradition of Fish and Don't Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.
Local note
O'Reilly,O'Reilly Online Learning: Academic/Public Library Edition
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Citations
APA Citation, 7th Edition (style guide)
Godin, S. (2005). The big moo (Unabridged.). Tantor Media, Inc. : Made available through hoopla.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Godin, Seth. 2005. The Big Moo. Tantor Media, Inc. : Made available through hoopla.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Godin, Seth. The Big Moo Tantor Media, Inc. : Made available through hoopla, 2005.
MLA Citation, 9th Edition (style guide)Godin, Seth. The Big Moo Unabridged., Tantor Media, Inc. : Made available through hoopla, 2005.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
bf30a15f-9646-4627-3265-c189adbd690e-eng
Grouping Information
Grouped Work ID | bf30a15f-9646-4627-3265-c189adbd690e-eng |
---|---|
Full title | big moo |
Author | godin seth |
Grouping Category | book |
Last Update | 2024-04-16 12:23:35PM |
Last Indexed | 2024-04-17 04:04:35AM |
Book Cover Information
Image Source | syndetics |
---|---|
First Loaded | Jul 20, 2022 |
Last Used | Apr 8, 2024 |
Marc Record
First Detected | Nov 09, 2022 03:45:13 PM |
---|---|
Last File Modification Time | Apr 16, 2024 12:31:59 PM |
MARC Record
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