Talent is not enough : business secrets for designers
(eBook)

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Published
[San Francisco] : New Riders, ©2015.
Format
eBook
Edition
Rev. and expanded 3rd ed.
ISBN
9780133812213, 0133812219, 0321984110, 9780321984111
Physical Desc
1 online resource (1 volume) : illustrations
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OReilly (ebooks & videos)

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Language
English

Notes

Description
The best business guide for design professionals just got even better! This revised and expanded third edition includes everything designers need-besides talent-to turn their artistic success into business success. You'll find information on key issues facing designers from freelancing to managing established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Here are just a few of the things you'll learn: • How to get on the right career path • The best way to determine pricing • How to avoid common legal pitfalls • How to manage large projects • The secrets of efficient design teams • How to forecast your workload and finances • Dealing with international clients • The merging models of ad agencies and design firms Talent Is Not Enough provides a big-picture context for these and other challenges and shares practical, real-world advice. Since its first publication, the book has become an essential resource for both students and working professionals in these areas and more: • Design planning and strategy • Corporate identity development • Publication and editorial design • Brand identity and packaging design • Advertising and promotion design • Marketing communications • Environmental design • Industrial design • Motion graphics • Interaction design • Information design "It is rare to find one individual with such a wide range of knowledge in the design-related fields. And, because of his experience as a designer, Shel brings a sensitivity and understanding to administrative issues while still respecting the artistic side of our industry." -Frank Maddocks, President, Maddocks & Company "Now that design skills have become a commodity, you need business skills to focus them. Shel has written a crackerjack book that will be on the shelf of every ambitious designer." -Marty Neumeier, author of The Designful Company , Zag and The Brand Gap.
Local note
O'Reilly,O'Reilly Online Learning: Academic/Public Library Edition

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Citations

APA Citation, 7th Edition (style guide)

Perkins, S. (2015). Talent is not enough: business secrets for designers (Rev. and expanded 3rd ed.). New Riders.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Perkins, Shel. 2015. Talent Is Not Enough: Business Secrets for Designers. [San Francisco]: New Riders.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Perkins, Shel. Talent Is Not Enough: Business Secrets for Designers [San Francisco]: New Riders, 2015.

MLA Citation, 9th Edition (style guide)

Perkins, Shel. Talent Is Not Enough: Business Secrets for Designers Rev. and expanded 3rd ed., New Riders, 2015.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work ID
d1c136cd-9d97-812c-18a9-911a92bcf141-eng
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Grouping Information

Grouped Work IDd1c136cd-9d97-812c-18a9-911a92bcf141-eng
Full titletalent is not enough business secrets for designers
Authorperkins shel
Grouping Categorybook
Last Update2022-11-09 15:36:49PM
Last Indexed2023-01-31 04:49:32AM

Book Cover Information

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Last UsedJan 31, 2023

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MARC Record

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