Recommend this! : delivering digital experiences that people want to share
(eBook)
Author
Published
New York : Wiley, 2014.
Format
eBook
ISBN
9781118872888, 1118872886, 9781118872857, 1118872851, 1118836693, 9781118836699
Physical Desc
1 online resource
Status
Description
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LC Subjects
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Language
English
Notes
General Note
Electronic book.
Bibliography
Includes bibliographical references and index.
Description
A detailed look at relationships and how to harness their power for business growth This book teaches marketers how to build successful relationships with early-stage buyers by creating trust and a sense of friendship. The first step is learning to understand buyer activity to gauge what they wantor might wantwhen they first visit an online site. Then marketers must use strategies to capture the buyers attention and build the relationship carefully, rather than aggressively trying to close a sale. Authors Jason Thibeault and Kirby Wadsworth have proven themselves as innovative thought leaders, researchers, and trustworthy guides in improving revenue streams. Their book aims to show organizations the value of relationships in a digital age and a clear method for quantifying that value. It includes specific techniques, like storytelling and personalized content, which have been proven to improve conversions and engage customers. The barriers to finding and engaging with consumers have been destroyed by the ease of clicking a mouse button or tapping on a screen. Todays technology enables competitors to emerge seemingly overnight, and the wide range of choices consumers have today means that businesses can no longer compete solely on product. Recommend This! helps organizations take advantage of the one aspect of business that hasnt changedrelationships. It teaches marketers the strategies they need to be successful in a digital world where forming, cultivating, and taking advantage of relationships can be difficult. Recommend This! teaches organizations how to measure and manage relationships while offering specific strategies to create revolutionary change. It is a must read for anyone who needs to understand how digital relationships alter the way we do business.
Local note
O'Reilly,O'Reilly Online Learning: Academic/Public Library Edition
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Citations
APA Citation, 7th Edition (style guide)
Thibeault, J. (2014). Recommend this!: delivering digital experiences that people want to share . Wiley.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Thibeault, Jason. 2014. Recommend This!: Delivering Digital Experiences That People Want to Share. Wiley.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Thibeault, Jason. Recommend This!: Delivering Digital Experiences That People Want to Share Wiley, 2014.
MLA Citation, 9th Edition (style guide)Thibeault, Jason. Recommend This!: Delivering Digital Experiences That People Want to Share Wiley, 2014.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouped Work ID
3c2b2cc0-8687-fdf5-1026-e56b3c413f7c-eng
Grouping Information
Grouped Work ID | 3c2b2cc0-8687-fdf5-1026-e56b3c413f7c-eng |
---|---|
Full title | recommend this delivering digital experiences that people want to share |
Author | thibeault jason |
Grouping Category | book |
Last Update | 2024-04-16 12:23:35PM |
Last Indexed | 2024-04-20 02:53:36AM |
Book Cover Information
Image Source | syndetics |
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First Loaded | Jul 24, 2022 |
Last Used | Mar 9, 2024 |
Marc Record
First Detected | Nov 09, 2022 03:44:34 PM |
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Last File Modification Time | Apr 16, 2024 12:31:22 PM |
MARC Record
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505 | 0 | 0 | |g Machine generated contents note:|g ch. 1|t Business as Usual Is Over ... or Is It? --|g ch. 2|t Digital Changes Everything --|g ch. 3|t Importance of Relationships --|g ch. 4|t How We Connect in the Digital World --|g ch. 5|t Measuring the Value of Relationships --|g ch. 6|t Bridging Digital --|g ch. 7|t Understanding Need --|g ch. 8|t Developing History --|g ch. 9|t Offering Curation --|g ch. 10|t Recognizing Faces --|g ch. 11|t Telling Stories --|g ch. 12|t Being Authentic --|g ch. 13|t Delivering Consistency --|g ch. 14|t Maintaining Credibility --|g ch. 15|t Helpfulness --|g ch. 16|t Nurturing Online Communities --|g ch. 17|t Delivering the Promise --|g ch. 18|t Looking Forward. |
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