Display advertising : an hour a day
(eBook)
Author
Contributors
Published
[Place of publication not identified] : Sybex, [2012].
Format
eBook
ISBN
1283592444, 9781283592444, 9786613904898, 6613904899, 1118227344, 9781118227343
Physical Desc
1 online resource (1 volume) : illustrations.
Status
Description
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LC Subjects
OCLC Fast Subjects
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More Details
Language
English
Notes
General Note
Date of publication from resource description page.
General Note
Includes index.
Description
A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge and skills to create and optimize a display advertising campaign. It covers concepts, trends, and best practices, and presents a day-to-day plan for developing, managing, and measuring a successful campaign. Online display advertising is a hot topic, and this hands-on guide helps marketing professionals and small-business owners gain the skills to create and manage their own campaigns Provides an overview of display advertising concepts, including types, formats, and how they're placed on websites Explains how to plan a campaign, including defining goals and planning resources, contextual and placement targeting, and keyword use Covers campaign launch and measurement, ad creation, social media advertising, how to optimize a campaign, and much more Display Advertising: An Hour a Day helps anyone promote a business successfully with effective online display ad campaigns.
Language
English.
Local note
O'Reilly,O'Reilly Online Learning: Academic/Public Library Edition
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Citations
APA Citation, 7th Edition (style guide)
Booth, D., & Koberg, C. (2012). Display advertising: an hour a day . Sybex.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Booth, David and Corey Koberg. 2012. Display Advertising: An Hour a Day. Sybex.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Booth, David and Corey Koberg. Display Advertising: An Hour a Day Sybex, 2012.
MLA Citation, 9th Edition (style guide)Booth, David., and Corey Koberg. Display Advertising: An Hour a Day Sybex, 2012.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
9940fcb1-b036-35c8-e56a-aa783cd5e4c8-eng
Grouping Information
| Grouped Work ID | 9940fcb1-b036-35c8-e56a-aa783cd5e4c8-eng |
|---|---|
| Full title | display advertising an hour a day |
| Author | booth david |
| Grouping Category | book |
| Last Update | 2024-04-16 12:23:35PM |
| Last Indexed | 2024-04-17 03:38:37AM |
Book Cover Information
| Image Source | syndetics |
|---|---|
| First Loaded | Jun 29, 2023 |
| Last Used | Sep 17, 2023 |
Marc Record
| First Detected | Nov 09, 2022 03:42:58 PM |
|---|---|
| Last File Modification Time | Apr 16, 2024 12:29:47 PM |
MARC Record
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| 245 | 1 | 0 | |a Display advertising :|b an hour a day /|c David Booth and Corey Koberg. |
| 260 | |a [Place of publication not identified] :|b Sybex,|c [2012] | ||
| 300 | |a 1 online resource (1 volume) :|b illustrations. | ||
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| 500 | |a Date of publication from resource description page. | ||
| 500 | |a Includes index. | ||
| 505 | 0 | |a Online advertising -- Overview of display advertising -- Fundamental display advertising concepts -- Month 1 : planning your campaigns -- Month 2 : targeting your audience -- Month 3 : building your first display campaign -- Month 4 : creating image ads -- Month 5 : video ads -- Month 6 : launch and measure your campaign's performance -- Month 7 : optimizing the performance of your campaigns -- Month 8 : advanced topics -- Month 9 : using LinkedIn and Facebook display ads. | |
| 520 | |a A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge and skills to create and optimize a display advertising campaign. It covers concepts, trends, and best practices, and presents a day-to-day plan for developing, managing, and measuring a successful campaign. Online display advertising is a hot topic, and this hands-on guide helps marketing professionals and small-business owners gain the skills to create and manage their own campaigns Provides an overview of display advertising concepts, including types, formats, and how they're placed on websites Explains how to plan a campaign, including defining goals and planning resources, contextual and placement targeting, and keyword use Covers campaign launch and measurement, ad creation, social media advertising, how to optimize a campaign, and much more Display Advertising: An Hour a Day helps anyone promote a business successfully with effective online display ad campaigns. | ||
| 546 | |a English. | ||
| 588 | 0 | |a Online resource; title from PDF cover (Safari, viewed Mar. 8, 2013). | |
| 590 | |a O'Reilly|b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Internet advertising.|0 http://id.loc.gov/authorities/subjects/sh94006992 | |
| 650 | 6 | |a Publicité sur Internet. | |
| 650 | 7 | |a Internet advertising|2 fast | |
| 700 | 1 | |a Koberg, Corey,|d 1977-|1 https://id.oclc.org/worldcat/entity/E39PCjwBHKt7bptCpjvMmHfXV3|0 http://id.loc.gov/authorities/names/no2012135094 | |
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