Typography essentials : 100 design principles for working with type
(eBook)

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Published
Beverly, Mass. : Rockport Publishers, ©2009.
Format
eBook
ISBN
9781616736217, 1616736216
Physical Desc
1 online resource (208 pages) : illustrations
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Language
English

Notes

Description
This book outlines and demonstrates basic type guidelines and rules through 100 entries, including choosing the typeface for the project, striving for rhythm and balance with type, combining typefaces, using special characters, and kerning and legibility. These essentials of type design are critical to the success of any job.
Language
English.
Local note
O'Reilly,O'Reilly Online Learning: Academic/Public Library Edition

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Citations

APA Citation, 7th Edition (style guide)

Saltz, I. (2009). Typography essentials: 100 design principles for working with type . Rockport Publishers.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Saltz, Ina. 2009. Typography Essentials: 100 Design Principles for Working With Type. Rockport Publishers.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Saltz, Ina. Typography Essentials: 100 Design Principles for Working With Type Rockport Publishers, 2009.

MLA Citation, 9th Edition (style guide)

Saltz, Ina. Typography Essentials: 100 Design Principles for Working With Type Rockport Publishers, 2009.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work ID
7c5c5f92-82ef-c4a2-48b3-dde06329a792-eng
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Grouped Work ID7c5c5f92-82ef-c4a2-48b3-dde06329a792-eng
Full titletypography essentials 100 design principles for working with type
Authorsaltz ina
Grouping Categorybook
Last Update2024-04-16 12:23:35PM
Last Indexed2024-04-17 03:18:53AM

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5050 |a Cover -- Title -- CONTENTS -- INTRODUCTION -- THE LETTER -- 1 Using letter as form -- 2 Using counter spaces as form -- 3 Letterform details -- 4 Emotional content implied by the text -- 5 Historical connotation -- 6 Considering the medium -- 7 Honoring dignity -- 8 The handmade solution -- 9 Being expressive -- 10 Staying neutral -- 11 Considering background contrast -- 12 Emphasis using weight -- 13 Emphasis using contrasting weights -- 14 Emphasis using size -- 15 Emphasis using contrasting sizes -- 16 Proper smart quotes
5058 |a 17 The hyphen, the en dash, and the em dash18 High contrast in reverse -- 19 Extreme scaling -- 20 Heavy flourishes -- 21 Thinking like a typesetter -- 22 Using display versions -- 23 Using numbers -- 24 Dingbats and pictograms -- 25 Theory of Relativity I -- THE WORD -- 26 A “badâ€? typeface? -- 27 Typographic abominations -- 28 Hierarchy using position -- 29 Hierarchy using size -- 30 Hierarchy using weight -- 31 Hierarchy using color -- 32 Hierarchy using contrast -- 33 Hierarchy using orientation -- 34 Hierarchy using special effects
5058 |a 35 To kern or not to kern36 Type as image -- 37 Three-dimensional type -- 38 Repetition -- 39 Deconstructed type -- 40 Vertical stacking -- 41 See the shape -- 42 Using cases -- 43 The rule of three typefaces -- 44 Mixing many typefaces -- 45 Mixing type using contrast, weight, or color -- 46 Mixing typefaces using historical compatibility -- 47 Familiarity breeds legibility -- 48 Properly weighted small caps and fractions -- 49 Using the right type -- 50 Theory of Relativity II -- THE PARAGRAPH -- 51 Invisible typography
5058 |a 52 Highly evident typography53 Less is more -- 54 More is more -- 55 Letter spacing and word spacing -- 56 Hyphenation and justification -- 57 Tracking guidelines -- 58 The “colorâ€? of the text type -- 59 Considering typographic mass -- 60 Pattern, gradation, and texture -- 61 Basic leading principles -- 62 Optimum line lengths -- 63 Increasing leading -- 64 Tightly stacked lines -- 65 Indicating paragraphs -- 66 Initial caps and drop caps -- 67 Opening paragraphs -- 68 Orphans and widows -- 69 “Riversâ€? of space -- 70 Eschew decorative type
5058 |a 71 Celebrate decorative type72 Text overlapping images -- 73 Text overlapping text -- 74 The text block effect -- 75 Theory of Relativity III -- THE PAGE -- 76 Legibility, legibility, legibility -- 77 Legibility taking a back seat -- 78 Limiting typefaces -- 79 One type family -- 80 Six necessary typefaces -- 81 A need for every typeface -- 82 Text typefaces versus display typefaces -- 83 Organized entry points -- 84 Systematizing hierarchy -- 85 Using justified type -- 86 Using flush-left, rag-right type
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