How to make money with social media : an insider's guide on using new and emerging media to grow your business
(eBook)
Author
Contributors
Published
Upper Saddle River, N.J. : FT Press, ©2011.
Format
eBook
ISBN
9780132100564, 0132100568, 9780132311908, 0132311909
Physical Desc
1 online resource (xi, 289 pages) : illustrations
Status
Description
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More Details
Language
English
UPC
9786612767821
Notes
Bibliography
Includes bibliographical references and index.
Description
This guide is written by experts who've developed money-making marketing campaigns for many of the world's largest companies. This book shows how to avoid crucial pitfalls that other companies have encounter, how to make the most of limited resources, and how to strengthen your brand instead of placing it at risk.--[book jacket].
Local note
O'Reilly,O'Reilly Online Learning: Academic/Public Library Edition
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Citations
APA Citation, 7th Edition (style guide)
Turner, J., & Shah, R. (2011). How to make money with social media: an insider's guide on using new and emerging media to grow your business . FT Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Turner, Jamie, 1961- and Reshma Shah. 2011. How to Make Money With Social Media: An Insider's Guide On Using New and Emerging Media to Grow Your Business. FT Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Turner, Jamie, 1961- and Reshma Shah. How to Make Money With Social Media: An Insider's Guide On Using New and Emerging Media to Grow Your Business FT Press, 2011.
MLA Citation, 9th Edition (style guide)Turner, Jamie, and Reshma Shah. How to Make Money With Social Media: An Insider's Guide On Using New and Emerging Media to Grow Your Business FT Press, 2011.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
45c31976-c6a8-9e5f-1205-4057eccf1f8a-eng
Grouping Information
| Grouped Work ID | 45c31976-c6a8-9e5f-1205-4057eccf1f8a-eng |
|---|---|
| Full title | how to make money with social media an insiders guide on using new and emerging media to grow your business |
| Author | turner jamie |
| Grouping Category | book |
| Last Update | 2024-04-16 12:23:35PM |
| Last Indexed | 2024-04-20 02:59:55AM |
Book Cover Information
| Image Source | syndetics |
|---|---|
| First Loaded | Jun 17, 2022 |
| Last Used | Apr 15, 2024 |
Marc Record
| First Detected | Nov 09, 2022 03:40:22 PM |
|---|---|
| Last File Modification Time | Apr 16, 2024 12:27:09 PM |
MARC Record
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| 003 | OCoLC | ||
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| 245 | 1 | 0 | |a How to make money with social media :|b an insider's guide on using new and emerging media to grow your business /|c Jamie Turner and Reshma Shah. |
| 260 | |a Upper Saddle River, N.J. :|b FT Press,|c ©2011. | ||
| 300 | |a 1 online resource (xi, 289 pages) :|b illustrations | ||
| 336 | |a text|b txt|2 rdacontent | ||
| 337 | |a computer|b c|2 rdamedia | ||
| 338 | |a online resource|b cr|2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a What social media isn't -- The evolution of marketing -- How to think about social media -- The language of social media -- Laying the groundwork for success -- Why your first social media campaign didn't work -- Managing the conversation -- Creating circular momentum -- Social media is more than YouTube, LinkedIn, Facebook, and Twitter -- How to use networking platforms to help you grow your sales and revenue -- How to use promoting platforms to help you grow your sales and revenue -- How to use sharing platforms to help you grow your sales and revenue -- Mobile media, augmented reality, and widgets. Oh My! -- How to integrate social media into your marketing plan -- How to conduct a competitive assessment -- Conducting an internal situation analysis -- Understanding the customer thought processes -- Establishing your major objectives and key strategies -- Aligning you social media strategy with your brand essence -- How to measure a social media campaign -- Step 1: Measuring the quantitative data -- Step 2: Measuring the qualitative data -- Step 3: Measuring the only really important thing- Your return on investment -- Social media guidelines for corporations -- 59 things you need to do on your way to a successful social media campaign. | |
| 520 | |a This guide is written by experts who've developed money-making marketing campaigns for many of the world's largest companies. This book shows how to avoid crucial pitfalls that other companies have encounter, how to make the most of limited resources, and how to strengthen your brand instead of placing it at risk.--[book jacket]. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a O'Reilly|b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Internet marketing.|0 http://id.loc.gov/authorities/subjects/sh95005028 | |
| 650 | 0 | |a Social media|x Economic aspects. | |
| 650 | 0 | |a Online social networks|x Economic aspects. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Médias sociaux|x Aspect économique. | |
| 650 | 6 | |a Réseaux sociaux (Internet)|x Aspect économique. | |
| 650 | 7 | |a Internet marketing|2 fast | |
| 650 | 7 | |a Social media|x Economic aspects|2 fast | |
| 700 | 1 | |a Shah, Reshma,|d 1964-|0 http://id.loc.gov/authorities/names/n2010040217 | |
| 758 | |i has work:|a How to make money with social media (Text)|1 https://id.oclc.org/worldcat/entity/E39PCFVHJV3b7TG8tkyctTmDMd|4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version:|z 9786612767821 |
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| 938 | |a Coutts Information Services|b COUT|n 15221391 | ||
| 938 | |a Internet Archive|b INAR|n howtomakemoneywi0000turn | ||
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