Brilliant marketing : what the best marketers know, do, and say
(eBook)

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Published
New York, NY : Pearson Prentice Hall, ©2009.
Format
eBook
Edition
1st ed.
ISBN
9780273721239, 0273721232
Physical Desc
1 online resource.
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Language
English

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O'Reilly,O'Reilly Online Learning: Academic/Public Library Edition

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Citations

APA Citation, 7th Edition (style guide)

Hall, R. (2009). Brilliant marketing: what the best marketers know, do, and say . Pearson Prentice Hall.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Hall, Richard, 1944-. 2009. Brilliant Marketing: What the Best Marketers Know, Do, and Say. Pearson Prentice Hall.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Hall, Richard, 1944-. Brilliant Marketing: What the Best Marketers Know, Do, and Say Pearson Prentice Hall, 2009.

MLA Citation, 9th Edition (style guide)

Hall, Richard. Brilliant Marketing: What the Best Marketers Know, Do, and Say Pearson Prentice Hall, 2009.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work ID
dedc6c97-e7de-6565-d95c-fae1cc8c82d9-eng
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Grouped Work IDdedc6c97-e7de-6565-d95c-fae1cc8c82d9-eng
Full titlebrilliant marketing what the best marketers know do and say
Authorhall richard
Grouping Categorybook
Last Update2023-12-11 15:41:25PM
Last Indexed2024-03-27 04:34:31AM

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Last UsedMar 5, 2024

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First DetectedNov 09, 2022 03:39:18 PM
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5050 |a Introduction to marketing brilliance -- Have you got the right stuff to be a marketer? -- The marketing battleground : past, present, and future -- On brands and brilliance : how do they work? -- Advertising : the root of the great sales pitch -- How to make advertising work -- Where to advertise so it reaches the people you want to reach -- PR : just give them the facts -- Sponsorship : living close to excitement -- Design is it! -- Direct marketing : the world of measuring results -- Customer relations marketing : the people side of marketing -- Experimental marketing : using the senses to market yourself -- Buzz marketing : when everyone starts talking about you -- Digital marketing : nothing will be the same again -- Branded entertainment : when programmes and advertising join (and other wacky ideas) -- The first steps in creating a marketing campaign -- Refining objectives, messages, mood, and attitude -- How to write a brilliant marketing plan -- How to choose and manage suppliers, agencies, and brilliant people -- The ten ways to manage a marketing campaign -- Sorry : there's been a budget cut -- The art of creative thinking : turning brilliance into reality -- How to run a brilliant marketing workshop -- Why research can be a rude word when you are trying to be brilliant -- As of today, everything's in play.
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