Do it wrong quickly : how the web changes the old marketing rules
(eBook)

Book Cover
Average Rating
Published
Upper Saddle River, N.J. : IBM Press, 2007.
Format
eBook
ISBN
9780132255967, 0132255960, 8131746798, 9788131746790
Physical Desc
1 online resource
Status

Description

Loading Description...

Also in this Series

Checking series information...

More Like This

Loading more titles like this title...

Syndetics Unbound

More Details

Language
English

Notes

General Note
Includes index.
Description
"What's the one thing companies care about? Conversion. Getting potential customers to convert into real, actual, customers. But how do you do that in a world of Facebook, Google, YouTube, blogs, and Flickr? Mike Moran shows you how-by trying lots of little things, studying the results, learning quickly from your failures, and doing it all over again. He gives you a framework for getting over your fears of talking with your customers without a committee to protect your behind. Great book."--Robert Scoble Video blogger of the Scoble Show and Co-author of the top-selling corporate blogging book, Naked Conversations Start Fast, Fix Fast, and Fix Again: Marketing for Breakthrough Results For decades, marketers have been taught to carefully plan ahead because "you must get it right-it's too expensive to change." But, in the age of the Web, you can know in hours whether your strategy's working. Today, winners don't get it right the first time: they start fast, change fast, and relentlessly optimize their way to success. They do it wrong quickly ... then fix it, just as quickly! In this book, Internet marketing pioneer Mike Moran shows you how to do that-step-by-step and in detail. Drawing on his experience building ibm.com into one of the world's most successful sites, Moran shows how to quickly transition from "plan then execute" to a non-stop cycle of refinement. You'll master specific techniques for making the Web's "two-way marketing conversation" work successfully, productively, and profitably. Next, Moran shows how to choose the right new marketing tools, craft them into an integrated strategy, and execute it ... achieving unprecedented efficiency, accountability, speed, and results . The indispensable online marketing guide for every CMO, brand marketer, direct marketer, online marketing specialist, strategist, and entrepreneur Learn more from your customers-and learn it faster Systematically measure online marketing results-and improve them Create deeper relationships with your customers on the Web Leverage podcasting, social networks, wikis, virtual worlds, search, viral marketing, blogs, and other new tools Build a lean, mean conversion machine Preview new innovations you'll be implementing next year and the year after Overcome the organizational, political, and personal obstacles that keep marketers doing things the "old-fashioned" way Foreward xv Preface xvii Acknowledgements xxiii About the Author xxvii Part 1: That Newfangled Marketing 1 Chap ...
Local note
O'Reilly,O'Reilly Online Learning: Academic/Public Library Edition

Reviews from GoodReads

Loading GoodReads Reviews.

Citations

APA Citation, 7th Edition (style guide)

Moran, M. (2007). Do it wrong quickly: how the web changes the old marketing rules . IBM Press.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Moran, Mike, 1958-. 2007. Do It Wrong Quickly: How the Web Changes the Old Marketing Rules. IBM Press.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Moran, Mike, 1958-. Do It Wrong Quickly: How the Web Changes the Old Marketing Rules IBM Press, 2007.

MLA Citation, 9th Edition (style guide)

Moran, Mike. Do It Wrong Quickly: How the Web Changes the Old Marketing Rules IBM Press, 2007.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

Staff View

Grouped Work ID
f8b32d53-dd2c-b109-abfc-ddcbc46004a3-eng
Go To Grouped Work

Grouping Information

Grouped Work IDf8b32d53-dd2c-b109-abfc-ddcbc46004a3-eng
Full titledo it wrong quickly how the web changes the old marketing rules
Authormoran mike
Grouping Categorybook
Last Update2023-12-11 15:41:25PM
Last Indexed2024-03-27 04:52:07AM

Book Cover Information

Image Sourcesyndetics
First LoadedApr 11, 2023
Last UsedMar 25, 2024

Marc Record

First DetectedNov 09, 2022 03:38:06 PM
Last File Modification TimeDec 11, 2023 03:43:14 PM

MARC Record

LEADER05254cam a2200541 a 4500
001ocn183318171
003OCoLC
00520231006123411.0
006m     o  d        
007cr unu||||||||
008071211s2007    nju     o     001 0 eng d
019 |a 317595050|a 961562928|a 962664749|a 995779678|a 1048105795|a 1048389687
020 |a 9780132255967
020 |a 0132255960
020 |a 8131746798
020 |a 9788131746790
0291 |a AU@|b 000067099662
035 |a (OCoLC)183318171|z (OCoLC)317595050|z (OCoLC)961562928|z (OCoLC)962664749|z (OCoLC)995779678|z (OCoLC)1048105795|z (OCoLC)1048389687
037 |a CL0500000016|b Safari Books Online
040 |a UMI|b eng|e pn|c UMI|d OCLCQ|d OCLCG|d TXJ|d CEF|d OCLCQ|d NHM|d OCLCQ|d CNNAI|d OCLCO|d OCLCF|d OCLCQ|d LGG|d B24X7|d IDEBK|d OCLCQ|d WOM|d YDX|d CNCEN|d OCLCQ|d OCLCO|d OCLCQ|d OCLCO
049 |a TKLA
050 4|a HF5415.1265|b .M6646 2007
08204|a 658.872 M829 2007 [ONLINE]
1001 |a Moran, Mike,|d 1958-|0 http://id.loc.gov/authorities/names/nb2006005247
24510|a Do it wrong quickly :|b how the web changes the old marketing rules /|c Mike Moran.
260 |a Upper Saddle River, N.J. :|b IBM Press,|c 2007.
300 |a 1 online resource
336 |a text|b txt|2 rdacontent
337 |a computer|b c|2 rdamedia
338 |a online resource|b cr|2 rdacarrier
500 |a Includes index.
5050 |a pt. 1. That newfangled marketing -- Ch. 1. They're doing wonderful things with computers -- Ch. 2. New wine in old bottles -- Ch. 3. Marketing is a conversation -- pt. 2. That newfangled direct marketing -- Ch. 4. Going over to the dark side -- Ch. 5. The new customer relations -- Ch. 6. Customers vote with their mice -- pt. 3. That newfangled you -- Ch. 7. This doesn't work for me -- Ch. 8. This won't work where I work -- Ch. 9. This stuff changes too fast.
520 |a "What's the one thing companies care about? Conversion. Getting potential customers to convert into real, actual, customers. But how do you do that in a world of Facebook, Google, YouTube, blogs, and Flickr? Mike Moran shows you how-by trying lots of little things, studying the results, learning quickly from your failures, and doing it all over again. He gives you a framework for getting over your fears of talking with your customers without a committee to protect your behind. Great book."--Robert Scoble Video blogger of the Scoble Show and Co-author of the top-selling corporate blogging book, Naked Conversations Start Fast, Fix Fast, and Fix Again: Marketing for Breakthrough Results For decades, marketers have been taught to carefully plan ahead because "you must get it right-it's too expensive to change." But, in the age of the Web, you can know in hours whether your strategy's working. Today, winners don't get it right the first time: they start fast, change fast, and relentlessly optimize their way to success. They do it wrong quickly ... then fix it, just as quickly! In this book, Internet marketing pioneer Mike Moran shows you how to do that-step-by-step and in detail. Drawing on his experience building ibm.com into one of the world's most successful sites, Moran shows how to quickly transition from "plan then execute" to a non-stop cycle of refinement. You'll master specific techniques for making the Web's "two-way marketing conversation" work successfully, productively, and profitably. Next, Moran shows how to choose the right new marketing tools, craft them into an integrated strategy, and execute it ... achieving unprecedented efficiency, accountability, speed, and results . The indispensable online marketing guide for every CMO, brand marketer, direct marketer, online marketing specialist, strategist, and entrepreneur Learn more from your customers-and learn it faster Systematically measure online marketing results-and improve them Create deeper relationships with your customers on the Web Leverage podcasting, social networks, wikis, virtual worlds, search, viral marketing, blogs, and other new tools Build a lean, mean conversion machine Preview new innovations you'll be implementing next year and the year after Overcome the organizational, political, and personal obstacles that keep marketers doing things the "old-fashioned" way Foreward xv Preface xvii Acknowledgements xxiii About the Author xxvii Part 1: That Newfangled Marketing 1 Chap ...
5880 |a Print version record.
590 |a O'Reilly|b O'Reilly Online Learning: Academic/Public Library Edition
650 0|a Internet marketing.|0 http://id.loc.gov/authorities/subjects/sh95005028
650 0|a Customer relations.|0 http://id.loc.gov/authorities/subjects/sh85034963
650 0|a Internet advertising.|0 http://id.loc.gov/authorities/subjects/sh94006992
650 6|a Marketing sur Internet.
650 6|a Publicité sur Internet.
650 7|a Customer relations|2 fast
650 7|a Internet advertising|2 fast
650 7|a Internet marketing|2 fast
85640|u https://ezproxy.knoxlib.org/login?url=https://learning.oreilly.com/library/view/~/9780132255967/?ar
938 |a Books 24x7|b B247|n bkb00023527
938 |a ProQuest MyiLibrary Digital eBook Collection|b IDEB|n cis23919610
938 |a YBP Library Services|b YANK|n 15629772
994 |a 92|b TKL