The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation
(eBook)
Published
Hoboken, N.J. : John Wiley & Sons, ©2007.
Format
eBook
ISBN
9780470140352, 0470140356, 9786610935147, 6610935149
Physical Desc
1 online resource (xvi, 302 pages) : illustrations
Status
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Language
English
UPC
9780470051054
Notes
Bibliography
Includes bibliographical references (pages 265-289) and index.
Description
"The Advertising Research Foundation's Online Advertising Playbook is the new benchmark for best practices. It relies on data, not guesswork, to explain what's working and not working on the Internet, and answers all the most vital questions advertisers have about online marketing." "This book synthesizes research and learning from over 1,200 research documents on Internet advertising. Marketers, brand managers, and agency professionals who need actionable, scientifically solid principles for successful advertising in this new medium will find it in the Playbook."--Jacket
Local note
O'Reilly,O'Reilly Online Learning: Academic/Public Library Edition
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Citations
APA Citation, 7th Edition (style guide)
Plummer, J. T. (2007). The online advertising playbook: proven strategies and tested tactics from the Advertising Research Foundation . John Wiley & Sons.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Plummer, Joseph Thornton, 1941-. 2007. The Online Advertising Playbook: Proven Strategies and Tested Tactics From the Advertising Research Foundation. John Wiley & Sons.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Plummer, Joseph Thornton, 1941-. The Online Advertising Playbook: Proven Strategies and Tested Tactics From the Advertising Research Foundation John Wiley & Sons, 2007.
MLA Citation, 9th Edition (style guide)Plummer, Joseph Thornton. The Online Advertising Playbook: Proven Strategies and Tested Tactics From the Advertising Research Foundation John Wiley & Sons, 2007.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
9ae39e59-30c1-f19e-6db4-39fa9729895c-eng
Grouping Information
| Grouped Work ID | 9ae39e59-30c1-f19e-6db4-39fa9729895c-eng |
|---|---|
| Full title | online advertising playbook proven strategies and tested tactics from the advertising research foundation |
| Author | joseph plummer and others |
| Grouping Category | book |
| Last Update | 2024-04-16 12:23:35PM |
| Last Indexed | 2024-04-17 03:39:41AM |
Book Cover Information
| Image Source | syndetics |
|---|---|
| First Loaded | Jul 25, 2022 |
| Last Used | Apr 18, 2024 |
Marc Record
| First Detected | Nov 09, 2022 03:38:02 PM |
|---|---|
| Last File Modification Time | Apr 16, 2024 12:24:49 PM |
MARC Record
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| 260 | |a Hoboken, N.J. :|b John Wiley & Sons,|c ©2007. | ||
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| 504 | |a Includes bibliographical references (pages 265-289) and index. | ||
| 505 | 0 | |a Targeting approaches -- Online sdvertising reach and frequency concepts -- Winning strategies in online advertising -- Display advertising online -- The connection of online search and advertising -- Online shopping and buying -- Advertising personally : email and word of mouth -- Futures. | |
| 520 | 1 | |a "The Advertising Research Foundation's Online Advertising Playbook is the new benchmark for best practices. It relies on data, not guesswork, to explain what's working and not working on the Internet, and answers all the most vital questions advertisers have about online marketing." "This book synthesizes research and learning from over 1,200 research documents on Internet advertising. Marketers, brand managers, and agency professionals who need actionable, scientifically solid principles for successful advertising in this new medium will find it in the Playbook."--Jacket | |
| 542 | |f Copyright © John Wiley & Sons|g 2007 | ||
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