Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company
(eBook)
Author
Contributors
Published
Upper Saddle River, N.J. : Wharton School Pub., 2007.
Format
eBook
ISBN
9780132390750, 0132390752
Physical Desc
1 online resource
Status
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LC Subjects
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Language
English
Notes
Bibliography
Includes bibliographical references and index.
Description
"Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits." "From pricing to PR, advertising to viral marketing, this book's techniques are relentlessly entrepreneurial: designed to deliver results fast, with limited financial resources and staff support. They draw on the authors' decades of research and consulting, their cutting-edge work in Wharton's legendary Entrepreneurial Marketing classes, and their exclusive new survey of the Inc. 500's fastest-growing companies."--Jacket
Language
English.
Local note
O'Reilly,O'Reilly Online Learning: Academic/Public Library Edition
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Citations
APA Citation, 7th Edition (style guide)
Lodish, L. M., Morgan, H. L., & Archambeau, S. (2007). Marketing that works: how entrepreneurial marketing can add sustainable value to any sized company . Wharton School Pub..
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Lodish, Leonard M, Howard Lee Morgan and Shellye. Archambeau. 2007. Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company. Wharton School Pub.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Lodish, Leonard M, Howard Lee Morgan and Shellye. Archambeau. Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company Wharton School Pub, 2007.
MLA Citation, 9th Edition (style guide)Lodish, Leonard M., Howard Lee Morgan, and Shellye Archambeau. Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company Wharton School Pub., 2007.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouped Work ID
fbdc4a16-d6a2-62e3-3043-276915f18bad-eng
Grouping Information
| Grouped Work ID | fbdc4a16-d6a2-62e3-3043-276915f18bad-eng |
|---|---|
| Full title | marketing that works how entrepreneurial marketing can add sustainable value to any sized company |
| Author | lodish leonard m |
| Grouping Category | book |
| Last Update | 2024-04-16 12:23:35PM |
| Last Indexed | 2024-04-17 04:41:20AM |
Book Cover Information
| Image Source | syndetics |
|---|---|
| First Loaded | Jul 22, 2022 |
| Last Used | Apr 4, 2024 |
Marc Record
| First Detected | Nov 09, 2022 03:37:46 PM |
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| Last File Modification Time | Apr 16, 2024 12:24:34 PM |
MARC Record
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| 100 | 1 | |a Lodish, Leonard M. | |
| 245 | 1 | 0 | |a Marketing that works :|b how entrepreneurial marketing can add sustainable value to any sized company /|c by Leonard M. Lodish, Howard L. Morgan, Shellye Archambeau. |
| 260 | |a Upper Saddle River, N.J. :|b Wharton School Pub.,|c 2007. | ||
| 300 | |a 1 online resource | ||
| 336 | |a text|b txt|2 rdacontent | ||
| 337 | |a computer|b c|2 rdamedia | ||
| 338 | |a online resource|b cr|2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction -- Marketing-driven strategy to make extraordinary money -- Generating, screening, and developing ideas -- Entrepreneurial pricing- an often-misused way to garner extraordinary profits -- Distribution/channel decisions to solidify sustainable competitive advantage -- Product launch to maximize product/service lifetime profitability -- Entrepreneurial advertising that works- vaguely right or precisely wrong? -- How to leverage public relations for maximum value -- Sales management to add value -- Marketing-enabled sales -- Entrepreneurial promotion and viral marketing to maximize sustainable profitability -- Marketing resource deployment and allocation- the Alloc software -- Entrepreneurial marketing for hiring, growing, and retaining employees -- Marketing for financing activities -- Building strong brands and strong companies -- Index. | |
| 520 | 1 | |a "Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits." "From pricing to PR, advertising to viral marketing, this book's techniques are relentlessly entrepreneurial: designed to deliver results fast, with limited financial resources and staff support. They draw on the authors' decades of research and consulting, their cutting-edge work in Wharton's legendary Entrepreneurial Marketing classes, and their exclusive new survey of the Inc. 500's fastest-growing companies."--Jacket | |
| 546 | |a English. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a O'Reilly|b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a New business enterprises|x Management. | |
| 650 | 0 | |a Industrial management.|0 http://id.loc.gov/authorities/subjects/sh85065889 | |
| 650 | 0 | |a Marketing|x Management.|0 http://id.loc.gov/authorities/subjects/sh85081339 | |
| 650 | 0 | |a Entrepreneurship.|0 http://id.loc.gov/authorities/subjects/sh85044149 | |
| 650 | 2 | |a Entrepreneurship | |
| 650 | 6 | |a Nouvelles entreprises|x Gestion. | |
| 650 | 6 | |a Gestion d'entreprise. | |
| 650 | 6 | |a Marketing|x Gestion. | |
| 650 | 6 | |a Entrepreneuriat. | |
| 650 | 7 | |a entrepreneurs.|2 aat | |
| 650 | 7 | |a Entrepreneurship|2 fast | |
| 650 | 7 | |a Industrial management|2 fast | |
| 650 | 7 | |a Marketing|x Management|2 fast | |
| 650 | 7 | |a New business enterprises|x Management|2 fast | |
| 700 | 1 | |a Morgan, Howard Lee,|d 1945-|1 https://id.oclc.org/worldcat/entity/E39PCjx3VCb7M6Q6RywpMVYGd3|0 http://id.loc.gov/authorities/names/n00101122 | |
| 700 | 1 | |a Archambeau, Shellye. | |
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| 776 | 0 | 8 | |i Print version:|a Lodish, Leonard M.|t Marketing that works.|d Upper Saddle River, N.J. : Wharton School Pub., 2007|w (DLC) 2006038980 |
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