The user is always right : a practical guide to creating and using personas for the Web
(eBook)
Author
Contributors
Published
Berkeley, Calif. : New Riders, 2006.
Format
eBook
ISBN
0321434536, 9780321434531, 0321450027, 9780321450029, 9780132798280, 013279828X
Physical Desc
1 online resource
Status
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Language
English
Notes
Description
How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.
Local note
O'Reilly,O'Reilly Online Learning: Academic/Public Library Edition
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Citations
APA Citation, 7th Edition (style guide)
Mulder, S., & Yaar, Z. (2006). The user is always right: a practical guide to creating and using personas for the Web . New Riders.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Mulder, Steve, 1968- and Ziv. Yaar. 2006. The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web. New Riders.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Mulder, Steve, 1968- and Ziv. Yaar. The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web New Riders, 2006.
MLA Citation, 9th Edition (style guide)Mulder, Steve, and Ziv Yaar. The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web New Riders, 2006.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
080142b0-bb37-ca48-5cff-ff318eff34b0-eng
Grouping Information
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|---|---|
| Full title | user is always right a practical guide to creating and using personas for the web |
| Author | mulder steve |
| Grouping Category | book |
| Last Update | 2024-04-16 12:23:35PM |
| Last Indexed | 2024-04-20 02:17:57AM |
Book Cover Information
| Image Source | syndetics |
|---|---|
| First Loaded | Nov 18, 2022 |
| Last Used | Apr 22, 2024 |
Marc Record
| First Detected | Nov 09, 2022 03:37:42 PM |
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| Last File Modification Time | Apr 16, 2024 12:24:30 PM |
MARC Record
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| 505 | 0 | 0 | |g Ch. 1.|t Putting the using back in user-centered design --|g Ch. 2.|t Meet the personas --|g Ch. 3.|t Approaches to creating personas --|g Ch. 4.|t Conducting qualitative user research --|g Ch. 5.|t Conducting quantitative user research --|g Ch. 6.|t Generating persona segmentation --|g Ch. 7.|t Making personas real --|g Ch. 8.|t Keeping personas alive --|g Ch. 9.|t Directing business strategy --|g Ch. 10.|t Scoping features and functionality --|g Ch. 11.|t Guiding structure, content, and design --|g Ch. 12.|t Measuring success. |
| 520 | |a How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design. | ||
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