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Author
Series
Publisher
Wiley
Pub. Date
©2010
Physical Desc
1 online resource (xx, 282 pages) : illustrations
Language
English
Description
"Promote your product using the most visceral form of social media-online video. Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals"--Provided by publisher
Author
Series
Publisher
Wiley
Language
English
Formats
Description
A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.
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