The first complete framework for integrating offline and online marketing! Step-by-step processes for reengineering any brand! Achieving true synergies between online and offline brands Includes interviews with the world's leading Internet branding executives The Internet has changed all the business rules you live by-especially the rules for branding your products, services, and organization. Cyberbranding doesn't merely show you how the rules have...

Adam Smith ... Father of Modern Economics ... Died in 1790 ... but 200 years later, his spirit is tortured by the caricatures we remember in his name. In Saving Adam Smith , he is tortured enough to return to Earth ... and so begins a journey of discovery that cuts across two centuries, as doctoral student Richard Burns puts his life on the line to rediscover Smith's most profound insight: Selfishness is not enough.

Checkered Flag Projects teaches you outstanding project management skills-fast! Short, to the point, and full of great ideas, it identifies 10 key rules that dramatically increase the likelihood of project success and shows exactly how to use those rules to win in any assignment. It delivers realistic solutions for every project, no matter how complex - from handling conflict to making the most of advanced project management technologies.

In Financial Turnarounds: Preserving Enterprise Value , leading corporate turnaround specialists teach key skills for managing financial turnarounds - and avoiding the need for them. This in-depth, insider's look at 20 turnarounds covers every key industry from manufacturing to retail, technology to services. It illuminates early warning signs, presents key financial findings, compares leading strategies, and offers incomparable insider's insights...

We're all human - especially when we're investing. In Investment Blunders (of the Rich and Famous) ... And What You Can Learn From Them , one of the world's leading experts on investor psychology deconstructs spectacular failures from the world's most prominent investors. They should have known better - but they invested with their hearts, not their brains. Chances are, you're making some of the same mistakes right now. John Nofsinger uncovers those...

Leading Six Sigma is the complete guide to leading quality initiatives in your company. Top Six Sigma consultant Ronald Snee and GE quality leader Roger Hoerl demonstrate how to deploy a Six Sigma plan that reflects your unique organization, and key lessons learned from the world's best implementations. Coverage includes every facet of Six Sigma leadership: strategy, goal setting, metrics, training, roles/responsibilities, processes, reporting, rewards,...

In today's integrated and complex financial world, financial leaders can't succeed on financial skills alone. Today's most successful companies have discovered that ""leveraged competencies""--Often referred to as ""soft"" or ""leadership"" skills -- are crucial to the success of financial leaders. Drawing upon research at eight outstanding global companies, this book provides a complete blueprint for enterprises who want tomorrow's leaders to have...

In Netsourcing: Renting Business Applications and Services Over a Network , leading outsourcing researchers share new findings on the key success factors associated with outsourcing--offering practical advice for every aspect of the decision and every phase of the project lifecycle. Discover how to minimize technical, contractual, operational, and managerial risk; identify the right applications to outsource; manage and secure outsourced infrastructure;...

Supply Chain Redesign delivers practical guidance for every aspect of supply chain redesign: mapping existing supply chains; identifying changes that promise the best ROI; intelligently leveraging new technologies; strengthening relationships with key partners; designing products that support lean supply chains; implementing new approaches to strategic cost management; and much more. Coverage includes key success factors, emerging trends, and detailed...

Artful Making offers the first proven, research-based framework for engineering ingenuity and innovation. This book is the result of a multi-year collaboration between Harvard Business School professor Robert Austin and leading theatre director and playwright Lee Devin. Together, they demonstrate striking structural similarities between theatre artistry and production and today's business projects--and show how collaborative artists have mastered...