Catalog Search Results
Author
Language
English
Description
"For generations, marketing has been hypocritical. We've been taught to market to others the way we hate being marketed to (cold-calling, flyers, ads); yet we're all aware that no one likes to be marketed to. Potential and current customers want to be listened to, validated, and have a platform to be heard -- especially online. This book shows people how to create a mindset and systems that perpetually attract the right customers. Instead of teaching...
Author
Language
English
Formats
Description
Methods of buying are changing rapidly-- and the rules of marketing and public relations need to change along with them. Social media, real-time marketing and other online techniques must supplement your off-line methods. Scott provides actionable strategies that can be implemented immediately.
Author
Publisher
Wiley
Pub. Date
2016.
Physical Desc
1 online resource
Language
English
Description
"The business world is moving away from "belly to belly" interactions and traditional advertising. The Conversion Code is a step-by-step blueprint for capturing Internet leads, converting them into appointments and closing prospects into sales. It will teach readers to generate thousands of leads from social media and turn those into closed sales. Much of the sales and marketing advice of yesterday does not apply today's techsavvy, mobilefirst, social...
5) Mastering the world of marketing: the ultimate training resource from the biggest names in marketing
Author
Publisher
Wiley
Pub. Date
©2011
Physical Desc
1 online resource (xv, 270 pages) : illustrations
Language
English
Description
"The best of the best strategies from leading marketersThere are millions of ways to speak to your market today; this makes choosing the best approach all the more important. With methods, tricks, techniques, strategies, and platforms suited for companies and budgets of all sizes, Mastering the World of Marketing reveals how 50 of the top marketers working today generate leads, create brand recognition, and capture new customers. Covering both offline...
Author
Series
Publisher
Career Press
Pub. Date
©2012
Physical Desc
1 online resource (1 volume)
Language
English
Description
Laptops, smart phones, and tablet PCs have made today's business owner more mobile than ever, but life on the go also makes it more difficult to stay organized, be productive and focus on promoting one's business. 30 Days to Virtual Productivity Success is the busy business owner's guide for getting more done with less time, making productive contacts online and using the power of the Internet to turn productivity into profits. It's an easy-to-read,...
Author
Publisher
Wiley
Pub. Date
©2011
Physical Desc
1 online resource (xix, 236 pages) : illustrations
Language
English
Description
"Effective creative strategies for business owners or marketersWhether it's on the web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing and PR tips, ideas, and stunts. In this compendium of winning ideas will inspire small business leaders, creative professionals, and students. Award-winning visual communication...
Author
Publisher
Apress
Pub. Date
2017.
Physical Desc
1 online resource
Language
English
Description
Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that will determine whether customers will be receptive to your digital innovations. Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The first generation of books on the topic focused...
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