Catalog Search Results
Author
Series
Language
English
Description
Learn how easy it is for your market to get your message
Nowadays, if you're not tweeting, Facebooking, or blogging, what are you doing? Everyone has a Twitter account, a Facebook page, or a blog--even celebrities! With the popularity of social networking comes the need to learn about social media marketing. Social media marketing is a cheaper and highly effective way to spread up-to-the-minute news; an easy, inexpensive way to enlarge
...Author
Series
Publisher
Chandos Publishing is an imprint of Elsevier
Pub. Date
[2017]
Physical Desc
1 online resource
Language
English
Description
Collective Action 2.0: The Impact of Social Media on Collective Action provides a balanced look into how ICTs leverage and interact with collective action through avoiding technological determinism, utopianism, and fundamentalism, which impacts the current discourse. Recent events in different authoritarian regimes, such as Iran and Egypt, have drawn global attention to a developing phenomenon in collective action: people tend to organize through...
Publisher
Chandos Pub
Pub. Date
2010
Physical Desc
1 online resource (xx, 188 pages) : illustrations
Language
English
Description
In a world where computing power, ubiquity and connectivity create powerful new ways to facilitate learning, this book examines how librarians and information professionals can utilize emerging technologies to expand service and resource delivery. With contributions from leading professionals, including lecturers, librarians and e-learning technologists, this bookl explores strategic approaches for effectively implementing, living with, and managing...
Author
Publisher
Jossey-Bass
Pub. Date
[2012]
Physical Desc
1 online resource (xi, 467 pages)
Language
English
Description
Management and Organization Theory offers a summary and analysis of the 40 most popular, researched, and applied management and organization theories. This important resource includes key instruments used to measure variables in each theory and examines pertinent questions about the theory: strengths and weaknesses, practical applications, and the seminal articles published on each theory. --Publisher's website.
Author
Publisher
John Wiley & Sons
Pub. Date
©2011
Physical Desc
1 online resource (xxvii, 284 pages) : illustrations
Language
English
Description
This invaluable guide answers all the most important questions to consider before starting a marketing campaign using social media to avoid common pitfalls.
Be sure you've addressed the most important questions before using social media to market your company or brand! From small business owners to job seekers, social media marketing campaigns are being started every day. However, without the proper prep work, campaigns fail, brands or organizations...
Author
Publisher
John Wiley & Sons
Pub. Date
©2011
Physical Desc
1 online resource (xiii, 302 pages) : illustrations
Language
English
Description
"Listen First! responds to four questions often heard: what is listening to social media, how is it used, how is it done, and where is it headed? Currently there isn't an authoritative source that organizes and synthesizes what is known about social media listening and presents it in a way that was useful for making marketing and branding decisions. This book is the response to fill that void. The author explains the state of the art in social media...
Author
Publisher
Apress
Language
English
Description
See how privileges, insecure passwords, administrative rights, and remote access can be combined as an attack vector to breach any organization. Cyber attacks continue to increase in volume and sophistication. It is not a matter of if, but when, your organization will be breached. Threat actors target the path of least resistance: users and their privileges. In decades past, an entire enterprise might be sufficiently managed through just a handful...
Author
Publisher
Morgan Kaufmann Publishers/Elsevier
Pub. Date
©2010
Physical Desc
1 online resource (xxiv, 407 pages) : illustrations
Language
English
Description
Smart object technology, sometimes called the Internet of Things, is having a profound impact on our day-to-day lives. Interconnecting Smart Objects with IP is the first book that takes a holistic approach to the revolutionary area of IP-based smart objects. Smart objects are the intersection of networked embedded systems, wireless sensor networks, ubiquitous and pervasive computing, mobile telephony and telemetry, and mobile computer networking....
Author
Pub. Date
2014.
Language
English
Formats
Description
"The true story of a revolutionary-but-doomed Silicon Valley start-up, by a Pulitzer Prize-winning reporter. Their idea was simple. Four NYU undergrads wanted to build a social network that would allow users to control their personal data, instead of surrendering it to big businesses like Facebook. They called it "Diaspora." In days, they raised $200,000, and reporters, venture capitalists, and the digital community's most legendary figures were soon...
13) The Four Stages of Highly Effective Crisis Management: How to Manage the Media in the Digital Age
Author
Publisher
CRC Press
Pub. Date
2016.
Edition
1st.
Physical Desc
1 online resource (320 pages : 22 illustrations)
Language
English
Description
From the Japanese tsunami and the Egyptian revolution to the Haitian earthquake and the Australian floods, social media has proven its power to unite, coalesce, support, champion, and save lives. Presenting cutting-edge media communication solutions, The Four Stages of Highly Effective Crisis Management explains how to choose the appropriate language and media outlet to properly convey your message during and after a crisis. Unveiling the secrets...
Author
Publisher
Adams Media, a division of F+W Media, Inc
Pub. Date
[2014]
Edition
30th anniversary edition.
Physical Desc
384 pages ; 24 cm
Language
English
Description
"New York Times bestseller Martin Yate, CPC, has helped millions of job seekers super-charge their job search and career success. In this brand-new edition of a world-renowned classic, he shares his proven, unique, and ever-evolving tactics for professional success. You'll learn how to: create resumes that get results, maximize social networks to quadruple your interviews, turn those job interviews into job offers, negotiate the best salary and benefits...
Author
Language
English
Description
"For generations, marketing has been hypocritical. We've been taught to market to others the way we hate being marketed to (cold-calling, flyers, ads); yet we're all aware that no one likes to be marketed to. Potential and current customers want to be listened to, validated, and have a platform to be heard -- especially online. This book shows people how to create a mindset and systems that perpetually attract the right customers. Instead of teaching...
Author
Series
Publisher
John Wiley & Sons, Inc
Pub. Date
[2020]
Edition
4th edition.
Physical Desc
xiii, 430 pages : illustrations ; 24 cm.
Language
English
Description
Are you an independent entrepeneur? Or do you work in marketing? Would you like to? Then the ability to skillfully use social media marketing is a must. In this book, two experts on the topic share their knowledge in easy-to-understand chunks, helping you discover how to navigate the ever-changing social media playing field. Recognize the role of influencers, choose the right distribution channels, become a persuader, create and curate content, learn...
Publisher
Universal Studios Home Entertainment
Pub. Date
[2009]
Physical Desc
3 DVDs (468 min.) : sound, color ; 4 3/4 in.
Language
English
Description
Go behind-the-scenes of a live sketch comedy show. Watch as Jack comes back to GE; Liz gets a visit from an adoption agency caseworker; Liz sits next to Oprah on her flight from Chicago to New York; Tracy and Jenna conduct a 'social experiment; ' Jack hooks up with Liz's psycho ex-roommate; Liz thinks she has found the perfect mate; Don Geiss wakes from his coma; Jack falls in love with his mother's nurse; Liz has a disastrous first date; Jack gets...
18) #Tweetsmart
Author
Publisher
O'Reilly
Pub. Date
©2012
Physical Desc
1 online resource (xiii, 85 pages)
Language
English
Description
"OK. I've got my Twitter account ... now what can I do with it?" Sound familiar? #tweetsmart provides the answer with 25 creative projects to help your business, cause, or organization grow. But this isn't just another social media marketing book--it's the anti-marketing how-to community-engagement book. Twitter is not a marketing channel (and should never be used as such) but it is a community of interested, engaged, and influential people. Meeting...
Publisher
CRC Press
Pub. Date
2013.
Physical Desc
1 online resource (857 pages)
Language
English
Description
Planarity Testing and Embedding Maurizio PatrignaniCrossings and Planarization Christoph Buchheim, Markus Chimani, Carsten Gutwenger, Michael Jünger, and Petra MutzelSymmetric Graph Drawing Peter Eades and Seok-Hee HongProximity Drawings Giuseppe LiottaTree Drawing Algorithms Adrian RusuPlanar Straight-Line Drawing Algorithms Luca VismaraPlanar Orthogonal and Polyline Drawing Algorithms Christian A. Duncan and Michael T. GoodrichSpine and Radial...
Author
Publisher
linkedin.com
Pub. Date
2022.
Language
English
Description
Learn the core concepts of operating system and network-level security to avoid threats and eliminate system vulnerabilities.
Every day, we interact with our digital devices. At the same time, we're faced with the threat of cyberattacks that can compromise our privacy and security. Learning the basics of how to secure our digital world will help avoid becoming a victim of a cyberattack. This beginner-level course covers basic security concepts. You'll...
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