The definitive guide to PR and communications-updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, is a gathering of 70 of the brightest, most influential figures in the field. It includes 27 new chapters as well as 44 new authors addressing the major changes in the...

This is the essential reference to help federal contractors negotiate and maintain profitable contracts-and remain in compliance throughout the life of the contract. Government contracting rules and regulations have changed significantly over the past six years. This new third edition addresses these changes and more: New thresholds for certification of cost and pricing data Revisions in cost accounting standards Implementation of commercial time-and-material...

"A multi-perspective look at private equity's inner workingsPrivate Equity 4.0 provides an insider perspective on the private equity industry, and analyzes the fundamental evolution of the private equity asset class over the past 30 years, from alternative to mainstream. The book provides insightful interviews of key industry figures, and case studies of some of the success stories in the industry. It also answers key questions related to strategy,...

Fully updated, revised, and expanded, this second edition of Modern Cable Television Technology addresses the significant changes undergone by cable since 1999--including, most notably, its continued transformation from a system for delivery of television to a scalable-bandwidth platform for a broad range of communication services. It provides in-depth coverage of high speed data transmission, home networking, IP-based voice, optical dense wavelength...

In Video Editions the narrator reads the book while the content, figures, code listings, diagrams, and text appear on the screen. Like an audiobook that you can also watch as a video. With thorough explorations of GraphQL concepts and numerous practical examples, this excellent book will quickly take you from novice to expert. Dary Merckens, Gunner Technology Reduce bandwidth demands on your APIs by getting only the results you need--all in a single...

Womenaccomplish nearly two-thirds of total work around the world(including household duties), comprise one-third of the formal labor force, but women receive one-tenth of the world's income and own only one-hundredth of the world's property. Entrepreneurship is a vehicle for advancing the lives of women around the world. This book brings together49distinguished entrepreneurship scholars to provide a unique global vision of the wellbeing of women entrepreneurs...

Learn through this practical guide to SQL tuning how Oracle's own experts do it, using a freely downloadable tool called SQLTXPLAIN. This new edition has been expanded to include AWR, Oracle 12c Statistics, interpretation of SQL Monitor reports, Parallel execution, and Exadata-related features. Reading this book and using SQL helps you learn to tune even the most complex SQL, and you'll learn to do it quickly, without the huge learning curve usually...

"The book covers the basic modelling of electricity markets, including the impact of uncertainty, an integral part of generation investment decisions and transmission cost-benefit analysis"--

"Provides a state-of-the-art overview of science, technology, and innovation in the context of globalization and global policy"--

The first installment in a new series offering straightforward, practical wisdom from a top business guru John Adair's 100 Greatest Ideas for Effective Management is the first in a new series of titles from the noted business expert. Focused on concise, practical, and straightforward business wisdom, the series offers the kind of real-world insight that business leaders thrive on. Short, punchy, and packed with real solutions, this book provides 100...