HDTV and the Transition to Digital Broadcasting bridges the gap between non-technical personnel (management and creative) and technical by giving you a working knowledge of digital television technology, a clear understanding of the challenges of HDTV and digital broadcasting, and a scope of the ramifications of HDTV in the consumer space. Topics include methodologies and issues in HD production and distribution, as well as HDTV's impact on the future...

This new edition of Broadcast Journalism is a major revision to the premier textbook in its field and a standard primer for broadcasting courses. It is an up-to-date practical manual for would-be reporters eager to enter the hectic arenas of radio and TV news. Broadcast Journalism offers a vivid insight into the world of electronic reporting, taking you behind the scenes at ITN and the BBC World Service. Join camera crews on a stakeout at the High...

Explains branding concepts, teaches how to measure brand equity, and suggests strategies to build brand equity.

Easy, clear, readable, and focused on what you want to do. Step-by-step instructions that show you exactly how and where to watch what you want to watch. Help when you have specific questions. Tips and notes to help you get the most from local, cable, satellite, and streaming TV. Full-color, step-by-step tasks walk you through watching TV today on a variety of devicesand saving money doing so. Learn how to Cut the cable and satellite cord Save money...

"A Broadcast Engineering Tutorial for Non-Engineers is the leading publication on the basics of broadcast technology. Whether you are new to the industry or do not have an engineering background, this book will give you a comprehensive primer of television, radio, and digital media relating to broadcast--it is your guide to understanding the technical world of radio and television broadcast engineering. It covers all the important topics such as DTV,...

Important Updates!This third edition has been reorganized and updated throughout. It encompasses new standards and identifies and explains emerging digital technologies currently revolutionizing the industry. Additions include:.""Broadcast Basics? - first principles for those who really are starting from scratch.ATSC PSIP (Program and System Information Protocol) and Data Broadcasting.More information on ATSC digital television standards and implementation.Current...

Practical Art of Motion Picture Sound, 4th edition relies on the professional experience of the author and other top sound craftspeople to provide a comprehensive explanation of film sound, including mixing, dubbing, workflow, budgeting, and digital audio techniques. Practically grounded with real-world stories from the trenches throughout, the book also provides relevant technical data, as well as an appreciation of all the processes involved in...

Organised into three parts - the mediated space of broadcast news, advertising and entertainment - the book explores the interface between space, broadcast media and architecture, offering a compelling critique of how these elements collude to assert a particular message or power structure. Academic in rigour, but accessible in tone and intent, Mediated space will challenge ways of seeing and knowing, (showing how these are co-produced by the creators...