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Author
Publisher
MIT Sloan Management Review
Pub. Date
2018.
Edition
1st edition.
Physical Desc
1 online resource (6 pages)
Language
English
Description
The technologies underlying a company's core businesses can have lucrative applications beyond the ones they provide to current customers. However, many companies don't pursue these opportunities, or do it half-heartedly. Typically, authors Erwin Danneels and Federico Frattini observe, companies are more comfortable developing new products for the customers they already serve than they are with applying their technologies in new markets (a process...
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