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Author
Series
Publisher
New Riders
Pub. Date
2008, ©2009
Physical Desc
1 online resource (xiii, 147 pages) : illustrations
Language
English
Description
"While you're reading Neuro Web Design, you'll probably find yourself thinking 'I already knew that ... ' a lot. But when you're finished, you'll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done."--Steve Krug, author of Don't Make Me Think! A Common Sense Approach to Web Usability Why do people decide to buy a product online? Register at your Web site? Trust the information...
Author
Series
Language
English
Formats
Description
"We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With this book you'll design more intuitive and engaging...
Author
Series
Publisher
New Riders
Pub. Date
[2016]
Physical Desc
1 online resource (1 volume) : illustrations
Language
English
Description
"Thousands of designers, marketers, and product managers have come to rely on Susan Weinschenk's original 100 Things Every Designer Needs To Know About People as a "go-to book" for practical advice on how to use the latest findings in psychology and neuroscience to directly inform and improve their designs, brands, and products. Research hasn't stopped since the book was written, and new design challenges have emerged. Weinschenk's new book, 100 MORE...
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