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Author
Series
Publisher
New Riders
Pub. Date
©2012
Physical Desc
1 online resource (ix, 179 pages) : illustrations.
Language
English
Description
As an industry, interactive is different. The work entails elements of software development, marketing, and advertising, yet it's neither purely technical nor traditional "agency" work. Delivery methods are different, and because the industry is relatively new, the gap in understanding between the clients buying the work and the teams building it is often wide. Enter the geek girls guide. Nancy Lyons and Meghan Wilker don't just tell you how to deliver...
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