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Author
Series
Publisher
New Riders
Pub. Date
©2009
Physical Desc
1 online resource (xiv, 199 pages) : color illustrations
Language
English
Description
FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital The Obama campaign's mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn't been an in-depth analysis of how they did it. In Yes We Did, new media strategist and campaign headquarters volunteer Rahaf Harfoush gives us a behind the-scenes look at the campaign's use of technology, from its earliest days through...
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