Catalog Search Results
Author
Language
English
Formats
Description
"The Conversion Code, 1st edition, taught real estate agents to engage with their prospective customers online first using social media, mobile apps, blogs and live chat, before ever meeting in-person. It quickly became one of the bestselling books on marketing and advertising real estated--with over 50,000 copies sold. This new revised edition includes updates on crucial new topics like TikTok and Instagram, and Virtual Staging, to help todays agents...
Author
Publisher
Wiley
Pub. Date
[2017]
Edition
Second edition.
Physical Desc
1 online resource (307 pages) : illustrations
Language
English
Description
"Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the opposite of that. If you're ready to stop marketing and start engaging, then welcome to UnMarketing. The landscape of business-customer relationships is changing, and UnMarketing gives you innovative ways out...
Author
Publisher
Wiley
Pub. Date
2014
Physical Desc
1 online resource
Language
English
Description
A detailed look at relationships and how to harness their power for business growth This book teaches marketers how to build successful relationships with early-stage buyers by creating trust and a sense of friendship. The first step is learning to understand buyer activity to gauge what they wantor might wantwhen they first visit an online site. Then marketers must use strategies to capture the buyers attention and build the relationship carefully,...
Author
Publisher
McGraw-Hill Professional
Pub. Date
Ã2013
Physical Desc
1 online resource (1 volume) : illustrations
Language
English
Description
Authored by the creators of The Extreme Diet Coke & Mentos Experiments viral video; this book distills what works; what doesn't; and presents the overarching principles for creating videos that are built to go viral. --
Author
Publisher
Portfolio
Pub. Date
2010.
Physical Desc
243 pages ; 24 cm
Language
English
Description
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products...
Author
Series
Publisher
John Wiley & Sons, Inc
Pub. Date
[2018]
Edition
6th edition.
Physical Desc
xiii, 368 pages : illustrations ; 24 cm.
Language
English
Description
"This book helps you create a Facebook marketing plan designed to attract your desired audience. Inside, you'll discover the psychology of the Facebook user, establish a social media presence, increase your brand awareness, integrate Facebook marketing with other marketing strategies, learn to target a specific audience, and much more."--Back cover.
Author
Publisher
Peachpit
Pub. Date
©2012
Physical Desc
1 online resource (xiii, 201, [A1]-A38 pages) : illustrations
Language
English
Description
This book demonstrates to sellers that social media is the ideal focus and PayPal is the best tool to grow profits in today's online marketplace. Key social media sales strategies, tactics, action plans, and real-world success stories for all kinds of sellers are presented, making it easier for sellers to choose the right solutions with PayPal. This book shows sellers how they can deploy PayPal payment tools, products, and services through their presence...
9) The power of visual storytelling: how to use visuals, videos, and social media to market your brand
Author
Publisher
McGraw-Hill Education
Pub. Date
Ã2014
Physical Desc
1 online resource (1 volume) : illustrations
Language
English
Description
Filled with full-color images and thought-provoking examples from leading companies, this book explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes. --
Author
Series
Publisher
Wiley
Pub. Date
©2010
Physical Desc
1 online resource (xx, 282 pages) : illustrations
Language
English
Description
"Promote your product using the most visceral form of social media-online video. Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals"--Provided by publisher
Author
Publisher
Wiley
Pub. Date
2016.
Physical Desc
1 online resource
Language
English
Description
"The business world is moving away from "belly to belly" interactions and traditional advertising. The Conversion Code is a step-by-step blueprint for capturing Internet leads, converting them into appointments and closing prospects into sales. It will teach readers to generate thousands of leads from social media and turn those into closed sales. Much of the sales and marketing advice of yesterday does not apply today's techsavvy, mobilefirst, social...
Author
Language
English
Description
"For generations, marketing has been hypocritical. We've been taught to market to others the way we hate being marketed to (cold-calling, flyers, ads); yet we're all aware that no one likes to be marketed to. Potential and current customers want to be listened to, validated, and have a platform to be heard -- especially online. This book shows people how to create a mindset and systems that perpetually attract the right customers. Instead of teaching...
Author
Publisher
Apress
Pub. Date
[2014]
Physical Desc
1 online resource : illustrations
Language
English
Description
When you create an app, a website, or a game, how do you get users, and perhaps more importantly, how do you keep them? Irresistible Apps explains exactly how to do this using a library of 27 motivational design patterns and real-world examples of how they work. As a developers, you need to retain users in the new economy of advertisements, subscriptions, and in-app purchases, but you may be difficult to understand exactly how to do this. For example,...
Author
Publisher
Pearson Education Pub. as FTPress Delivers
Pub. Date
©2010
Physical Desc
1 online resource ([9] pages)
Language
English
Description
"This Element is an excerpt from We are smarter than me: How to unleash the power of crowds in your business (ISBN: 9780132244794) by Barry Libert and Jon Spector. Put crowdsource marketing to work--and magnify the impact of your marketing efforts with the authenticity and power of real customers!"--Resource description page.
Author
Series
Language
English
Description
"Create a successful marketing campaign on Facebook with this updated guideWith more than 600 million active users and more than 30 billion pieces of content shared each month, Facebook is an exciting platform with infinite marketing possibilities. This how-to guide breaks it all down for you and shows you ways to reach your customers with effective marketing strategies, tactics, and techniques on Facebook. Packed with new and updated content as well...
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