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Author
Publisher
Portfolio
Pub. Date
2010.
Physical Desc
243 pages ; 24 cm
Language
English
Description
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products...
Author
Series
Publisher
John Wiley & Sons, Inc
Pub. Date
[2018]
Edition
6th edition.
Physical Desc
xiii, 368 pages : illustrations ; 24 cm.
Language
English
Description
"This book helps you create a Facebook marketing plan designed to attract your desired audience. Inside, you'll discover the psychology of the Facebook user, establish a social media presence, increase your brand awareness, integrate Facebook marketing with other marketing strategies, learn to target a specific audience, and much more."--Back cover.
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