When his army general uncle takes over Zevo Toys, toy designer Leslie Zevo's whimsical, carefree world changes overnight, and he must find a way to save the company and grow up without losing his playful spirit.

In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Robertson reveals how LEGO looked beyond products and learned to leverage...

"In the annals of consumer crazes, nothing compares to Beanie Babies. In just three years, collectors who saw the toys as a means of speculation made creator Ty Warner, an eccentric college dropout, a billionaire--without advertising or big-box distribution. Beanie Babies were ten percent of eBay's sales in its early days, with an average selling price of $30--six times the retail price. At the peak of the bubble in 1999, Warner reported a personal...

Tired of being a kid, Josh Baskin wishes he was big. When he wakes up the next day, he's an adult! Now, Josh must hold down a job and please a new boss. Tougher still, he must convince his best friend that he's still himself, and explain to a beautiful woman who falls for him, that he's not. Soon, Josh just wants to be a kid again, but can he?

Collection of actual business plans from businesses in the manufacturing, retail and service industries, with company names and addresses changed. Includes: business plan template, fictional business plans, listing of organizations, agencies, and consultants; a glossary; and an updated bibliography. Aimed at entrepreneurs seeking funding for small businesses in North America.