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Author
Publisher
Data Science Salon
Pub. Date
2020.
Physical Desc
1 online resource (1 streaming video file (19 min., 56 sec.))
Language
English
Description
"With the enrichment of video content on the Internet, the market of digital advertisement grows faster in recent years. However, due to the large scale and complexity of different platforms, more and more problems such as brand safety issues and insecure contents appear. Bruce is going to talk about how these problems attracts brands' attention and how Zefr built a machine learning product to address these issues."--Resource description page
Author
Publisher
John Wiley & Sons
Pub. Date
[2015]
Physical Desc
1 online resource (1 volume) : illustrations
Language
English
Description
Youth is no longer an age-it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age-it's a commodity that's available to everyone-this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age...
Author
Publisher
Pearson
Pub. Date
2009, ©2010
Edition
Rev. and updated 5th anniversary ed.
Physical Desc
1 online resource (410 pages) : illustrations
Language
English
Description
Drawing on Prahalad's breakthrough insights in The Fortune at the Bottom of the Pyramid, great companies worldwide have sought to identify, build, and profit from new markets amongst the world's several billion poorest people, while at the same time helping to alleviate poverty. Five years after its first publication, this book's ideas are no longer "theory": they are proven, profitable reality. In the 5th Anniversary Edition, Prahalad thoroughly...
Author
Publisher
Free Press
Pub. Date
2011.
Edition
First Free Press hardcover edition.
Physical Desc
x, 277 pages ; 24 cm
Language
English
Description
"Bakan offers passionate argument and copious research in this compelling call for parents to stand up for their children."--Booklist (starred review)
"Corporations have found a new resource to be mined for profit: our children. In this shocking and indelible behind-the-scenes journey, Joel Bakan, acclaimed author and award-winning maker of the renowned film and international bestselling book The Corporation, uncovers the astonishing degree to which...
Author
Publisher
McGraw Hill
Pub. Date
[2021]
Edition
Completely updated and expanded second edition.
Physical Desc
1 online resource
Language
English
Description
"Updated for the post-COVID economy! The proven low-risk, cost-effective way to launch a successful business Today's markets are getting more and more dynamic, and customers are increasingly fickle. Meanwhile the COVID-driven economic crash has made mitigating financial risk more important than ever. From one of today's leading experts in content marketing, Content Inc. is the go-to guide to building a solid small-business by establishing a loyal...
Author
Publisher
McGraw-Hill Education
Pub. Date
[2016]
Physical Desc
1 online resource (1 volume) : illustrations
Language
English
Description
Demonstrating the brilliant reverse-engineering model of getting customers first and developing products later; this book breaks down the business-startup process into six steps; making it simple for you to visualize; launch; and monetize your own business. --
Author
Language
English
Formats
Description
Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled--online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving...
Author
Publisher
BenBella Books
Pub. Date
[2012]
Physical Desc
xii, 240 pages : illustrations ; 21 cm
Language
English
Description
Smart brands such as Chipotle, Zazzle, Nike, and Pandora are ditching the outdated 20th century model of a one-size-fits-all approach to providing products and services. From a Netflix movie night to a marriage courtesy of eHarmony, customization is changing every corner of American life and business. Custom Nation is a practical how-to guide by someone who has built his business on the power of customization. YouBar founder Anthony Flynn and business...
Author
Publisher
McGraw Hill
Pub. Date
[2023]
Edition
Second edition.
Physical Desc
1 online resource (xvi, 348, xxiv pages) : illustrations
Language
English
Description
"From the "godfather of content marketing" this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3 When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach which includes everything from blogging to YouTube videos to social media is the core of most organizations'...
19) Meatball sundae
Author
Publisher
HighBridge Audio
Pub. Date
2009
Physical Desc
1 online resource (1 audio file)
Language
English
Description
The definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don't.
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