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Author
Publisher
Ascent Audio
Pub. Date
2018.
Edition
1st edition.
Physical Desc
1 online resource (15329 pages)
Language
English
Description
Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements...
Author
Publisher
John Wiley & Sons, Inc
Pub. Date
[2018]
Physical Desc
1 online resource (xxiii, 176 pages) : illustrations
Language
English
Description
Revealing the secrets that have helped award-winning brands build relationships with millions of customers, this book offers an insiders guide to transforming your businessand all the relationships that matter to itthrough the art and science of telling great stories. --
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