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Author
Publisher
For Dummies
Pub. Date
2020.
Edition
1st.
Physical Desc
1 online resource
Language
English
Description
Hack your business growth the scientific way Airbnb. Uber. Spotify. To join the big fish in the disruptive digital shark tank you need to get beyond siloed sales and marketing approaches. You have to move ahead fast-with input from your whole organization-or die. Since the early 2010s, growth hacking culture has developed as the way to achieve this, pulling together multiple talents-product managers, data analysts, programmers, creatives, and yes,...
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