Catalog Search Results
Author
Publisher
AMACOM, American Management Association
Pub. Date
[2017]
Physical Desc
1 online resource (1 volume)
Language
English
Description
Complete with model stories, skill-building exercises, and enlightening examples from top companies, this powerful and practical guide gives you the tools you need to turn your experiences into stories that sell. --
Author
Publisher
American Management Association
Language
English
Formats
Description
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even...
Interlibrary loan through ILLiad
Didn't find what you need? Items not owned by Knox County Public Library can be requested from other libraries to be delivered to your pickup location.
Suggest a purchase
If it is too new for interlibrary loan (6 months), you can place a suggestion with us. Suggest a Purchase